Janmat to don new look as Live India

MUMBAI: Donning a fresh look, Broadcast Initiative Limited’s Hindi ‘views’ channel Janmat is being re-christened as Live India with effect from 3 August. Shedding its old look which positioned it as a ‘views’ channel, Live India will now mainly focus on live news-bulletins. In tune with its new name, the channel’s tagline is ‘Khabar Hamari Faisla Aapka.’

“With the shift in positioning the re-vamped channel will have live-bulletins all round the day. It will catch up with all the events and live happenings across the country,” says a source close to the development.

As reported earlier by Indiantelevision.com, the channel will dedicate 70 per cent of its content to news, while 20 per cent will be based on analysis and 10 per cent on interviews. The upgradation will involve an investment of Rs 400 million.

“We are re-launching the channel. We will be news rather than programme-driven. Analysis will supplement the news and not the other way round,” Janmat editor and CEO Sudhir Chaudhary had earlier told Indiantelevision earlier.

As part of its expansion plan, Janmat has added bureaus in Srinagar, Chandigarh, Bhopal, Ahmedabad, Hyderabad, Bangalore, Chennai, Bhubaneswar, Kolkata and Guwahati to its existing ones in Mumbai and Delhi. The Marathi reporters of sister channel Mi Marathi will also pool in their resources.