iWorld
IPL season 8 fever transcends on to Twitter
MUMBAI: The Indian Premier League mania is reaching a crescendo on social media. The excitement of the eighth season of the tournament continued this week on micro blogging site Twitter with close to 62.7 million live impressions.
Chennai Super Kings (@ChennaiIPL) fans are roaring on Twitter making them the favourites this week. The team in yellow is closely followed by defending champions Kolkata Knight Riders (@KKRiders) and 2013 champions Mumbai Indians (@mipaltan). Given their popularity, the most talked about game this week was Mumbai Indians vs Chennai Super Kings.
The top Tweets Per Minute (TPM) moments during the match window for the same period are as follows:
– Kings XI Punjab wins in the super over against Rajasthan
– Royal Challengers Bangalore’s AB de Villiers hits 24 off one over by Lasith Malinga from Mumbai Indians
– AB de Villiers falls for 42 to Kieron Pollard from Mumbai Indians with RCB on 129/6
– Dwayne Smith of Chennai Super Kings brings up his 50 versus Mumbai Indians
– Chennai Super King’s Brendon McCullum and Dwayne Bravo bring up 107 off 7 overs against Mumbai Indians
Ranking of most mentioned IPL teams on Twitter from 16 – 22 April, 2015.
Chennai Super Kings leads the pack closely followed by Kolkata Knight Riders and Mumbai Indians. Rajasthan Royals are next in the list keenly followed by Royal Challengers Bangalore and Kings XI Punjab. Delhi Daredevils and Sunrisers Hyderabad complete the final tally.
Most Retweeted Tweets about the Indian Premier League for the same period is as follows:
#MIvCSK (17 April)
#RCBvMI (19 April)
#RRvKXIP (21 April)
#RRvCSK (19 April)
#DDVSvKKR (20 April)
#KXIPvKKR (18 April)
#SRHvKKR (22 April)
#SRHvRR (16 April)
#SRHvDD (18 April)
Some of the most retweeted moments are given below. KKR’ s Shah Rukh Khan congratulating his boys was the most retweeted.
@iamsrk: Always & Everytime…a mature innings..@GautamGambhir. & my man @iamyusufpathan in the thick of things again. Morne & Umesh deadly. Love KKR –https://twitter.com/iamsrk/status/590212393260621824
@realpreityzinta: OMG ! What a game I’m still shaking SUPER OVER !!! @lionsdenkxip Are u Kidding me Still shaking I swearSo proud #KXIP – https://twitter.com/realpreityzinta/status/590584295535828993
@mohitfreedom: #RRvsCSK Even in these T20 matches, u can’t come close to athleticism of @SauravGhosal Sure to be No1 sometime soon and fly #India’s flag –https://twitter.com/mohitfreedom/status/58975497091376742
With the momentum gathering pace, the game has only begun.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
