DTH
Insat-2B loses earthlock; Isro recovers it; but for how long?
India’s space segment will be a satellite poorer with the instability of Insat 2B, a seven year old satellite which has possibly is going through the last throes of death.
The satellite lost its earth lock late Friday evening, which meant that the bird’s direction — which is fixed to constantly face a specific side of the earth — had changed. The change in direction resulted in the satellite’s solar panels losing their orientation towards the sun, thus preventing them from adequately charging Insat 2B’s solar batteries. When Isro engineers discovered this, they shut down the satellite on Friday.
The engineers disclosed that “the recovery attempts have become difficult due to depleted condition of the oxidizer on board the satellite, which is required for orbit and attitude control.”
However, they got it back under control and it started humming once more on Saturday, restoring services to some telecommunications and broadcast users. Insat 2B has 10-12 transponders that were being used to support telecommunications, VSats (Very Small Aperture Terminals) and radio networking functions. But then they lost control again, and this has been recurring repeatedly when they manage to rescue to it.
Isro is supposed to reach a decision on 6 November on whether it will continue with its recovery efforts or let the satellite die.
Broadcasters such as Star News – through New Delhi Television – use the V-Sats for electronic news gathering from its correspondents nationwide.
Isro has moved the users of the satellite to transponders on Insat 3C.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
