Movies
Inox launches merchandise range in collaboration with Macmerise
MUMBAI: Multiplex chain, Inox has launched its merchandise range, available through its website and mobile app. Inox patrons will now have an array of official and licensed merchandise available in categories including mobile and electronic accessories, fashion apparel, games and stationeries, consumer electronics, home and kitchen. The entire range of products is exclusively designed and curated by Macmerise, an online consumer goods company that produces merchandise.
As a launch offer, Inox has announced a 10 percent discount on all online transactions till 30 June, 2022. Customers can use promo code Inox10 to avail the offer.
With this partnership, Inox will make the audience feel closer to characters from Disney, Marvel, Lucas Films, Warner Bros (DC Comics), Universal. Customised and merchandise products of the Indian cricket team and IPL are available through FanCode and MPL, respectively. Going forward, customers can expect high-end products from premium lifestyle brands, said Inox. Customers will also be able to send gift hampers for special occasions like birthdays/anniversaries and can create customized awards and trophies.
Products available in INOX’s merchandising website include customised and branded T-Shirts, Hoodies, Travel Essentials, Sipper Bottles, Coasters, Desk and Mouse Pad, Laptop Sleeves, Phone Cases, Caps, Mugs, Wireless Charger, Speaker, Notebooks, Headphones and much more.
Inox Leisure Chief Sales and Revenue Officer Anand Vishal said, “Introducing our special range of merchandise is a conscious attempt to foster the unique bond that the patrons share with INOX as well as their superheroes from the famous franchises like Disney, Marvel and Star Wars. The partnership with Macmerise will allow us to provide a physical experience of their favourite characters from the movies or sports. With the aspiration of our ever-increasing and young customer base at an all-time high, it is important for us to keep them engaged by offering them more than just a cinematic content experience. Macmerise is a proven expert in the online retail space with quirky product design ideas that appeal to consumers across the country, and we are thrilled to partner with them on this new journey.”
Macmerise Celfie Design CCO Mallika Satia said, “There cannot be a better place and a better audience than Inox to showcase and offer our products. The partnership adds a new dimension to our business as we get access to a massive set of movie lovers who enjoy a great cinema experience while watching their favorite characters on the big cinema screens of Inox. We are delighted to be associated with Inox. Through this partnership, we aim to curate the best of Inox merchandise for the movie-lovers of the country. We hope to continue building our relationship with the brand for years to come.”
Hindi
Jio Studios unveils AI-powered Krishna teaser at NAB Show 2026
Global first look of Krishna uses Galleri5 AI pipeline on Azure, Historyverse slate as Jio’s Dhurandhar crosses Rs 3,000cr worldwide.
MUMBAI: Krishna has just dropped a divine teaser and this time the gods are powered by silicon, not just scripture. Jio Studios and Collective Studios’ Historyverse stole the spotlight at the NAB Show 2026 in Las Vegas with the world’s first teaser for their upcoming theatrical feature Krishna, directed by Manu Anand. The big reveal happened during Microsoft’s keynote “Powering Intelligent Media, From AI Experimentation to Real-World Impact,” where the film’s AI-native production pipeline took centre stage alongside Collective Artists Network’s in-house platform, Galleri5.
At the heart of this mythological spectacle lies a fresh cinematic workflow built by Galleri5 on Microsoft Azure’s advanced AI and cloud infrastructure. Forget bolting AI onto traditional VFX or animation, this is an end-to-end, production-grade system woven into every layer: world-building, character creation, shot design and final output. Yet the storytelling remains firmly director-led, emphasising emotional depth, stillness, music and performance rather than pure spectacle. The result? Large-format theatrical cinema rooted in Indian history and culture, but conceived in ways that were simply not possible before.
Collective Artists Network runs Galleri5 natively on Azure, leveraging Microsoft Foundry and cutting-edge AI tools to handle film, episodic and advertising workflows in a secure enterprise environment. Microsoft highlighted Collective as a “Frontier” organisation successfully moving AI from pilot projects to real production-scale deployment in cinema. The technology is also on display at Microsoft’s NAB booth in the West Hall (Booth W1731).
Jio Studios (Media & Content Business, Reliance Industries), president Jyoti Deshpande said the project advances the studio’s mission to take Indian stories global with scale, ambition and authenticity, “With Krishna, we are embracing cutting-edge AI-led filmmaking while democratising these tools to make them more accessible, intuitive and cost-effective for storytellers everywhere.”
Collective Artists Network founder & group CEO Vijay Subramaniam added, “We’re using technology developed in India to carry our culture and history to audiences worldwide at a scale never seen before.”
Microsoft, vice president for telco media & entertainment, gaming Silvia Candiani noted that the media industry has reached an inflection point, “AI is no longer about experimentation but delivering real impact at production scale… By building AI-native creative systems on Microsoft Azure, Collective exemplifies how storytellers can unlock new formats, move faster and realise a true return on intelligence while keeping human creativity at the centre.”
Krishna forms part of Historyverse, Collective Studios’ ambitious slate of history and culture-driven IPs. The slate draws from iconic figures and traditions that shaped the Indian subcontinent, including stories inspired by Kali, Karna and Durga. It builds on the already-released Mahabharat: Ek Dharmayudh series, showing how ancient narratives can be reimagined for modern screens.
Jio Studios, India’s leading content studio and the media and content arm of Reliance Industries, continues its blockbuster run. The studio’s Dhurandhar franchise led by Dhurandhar and Dhurandhar: The Revenge has become the first Indian film series to cross Rs 3,000 crore worldwide. It also delivered three consecutive years of India’s highest-grossing Hindi films: Stree 2 (2024), Dhurandhar (2025) and Dhurandhar: The Revenge (2026). In just eight years, Jio Studios has assembled a library of over 160 films and series, with more than 60 titles winning over 500 awards. Other notable successes include Laapataa Ladies (India’s official Oscar entry 2025), Stree, Article 370, Shaitaan and Mrs.
The NAB unveiling marks another step in Jio Studios and Collective’s push to blend Indian storytelling talent with frontier technology proving that the future of cinema may well be both ancient in spirit and thoroughly modern in execution. For audiences who love epic tales with a fresh twist, Krishna promises to deliver divine drama, this time with a little help from the cloud.
