Movies
Inox launches merchandise range in collaboration with Macmerise
MUMBAI: Multiplex chain, Inox has launched its merchandise range, available through its website and mobile app. Inox patrons will now have an array of official and licensed merchandise available in categories including mobile and electronic accessories, fashion apparel, games and stationeries, consumer electronics, home and kitchen. The entire range of products is exclusively designed and curated by Macmerise, an online consumer goods company that produces merchandise.
As a launch offer, Inox has announced a 10 percent discount on all online transactions till 30 June, 2022. Customers can use promo code Inox10 to avail the offer.
With this partnership, Inox will make the audience feel closer to characters from Disney, Marvel, Lucas Films, Warner Bros (DC Comics), Universal. Customised and merchandise products of the Indian cricket team and IPL are available through FanCode and MPL, respectively. Going forward, customers can expect high-end products from premium lifestyle brands, said Inox. Customers will also be able to send gift hampers for special occasions like birthdays/anniversaries and can create customized awards and trophies.
Products available in INOX’s merchandising website include customised and branded T-Shirts, Hoodies, Travel Essentials, Sipper Bottles, Coasters, Desk and Mouse Pad, Laptop Sleeves, Phone Cases, Caps, Mugs, Wireless Charger, Speaker, Notebooks, Headphones and much more.
Inox Leisure Chief Sales and Revenue Officer Anand Vishal said, “Introducing our special range of merchandise is a conscious attempt to foster the unique bond that the patrons share with INOX as well as their superheroes from the famous franchises like Disney, Marvel and Star Wars. The partnership with Macmerise will allow us to provide a physical experience of their favourite characters from the movies or sports. With the aspiration of our ever-increasing and young customer base at an all-time high, it is important for us to keep them engaged by offering them more than just a cinematic content experience. Macmerise is a proven expert in the online retail space with quirky product design ideas that appeal to consumers across the country, and we are thrilled to partner with them on this new journey.”
Macmerise Celfie Design CCO Mallika Satia said, “There cannot be a better place and a better audience than Inox to showcase and offer our products. The partnership adds a new dimension to our business as we get access to a massive set of movie lovers who enjoy a great cinema experience while watching their favorite characters on the big cinema screens of Inox. We are delighted to be associated with Inox. Through this partnership, we aim to curate the best of Inox merchandise for the movie-lovers of the country. We hope to continue building our relationship with the brand for years to come.”
Hindi
Kayhan Entertainment shifts focus to original IP creation
New studio founded by VFX veterans aims to build globally scalable Indian stories.
MUMBAI: India’s VFX talent has long helped Hollywood create blockbusters now a new studio wants to write the stories as well as the special effects. Kayhan Entertainment Private Limited is entering its next phase of growth as a next-generation storytelling studio focused on creating original intellectual property for global audiences. Founded by Dalbir Singh and Arushi Govil, the studio blends strong storytelling with world-class VFX and CGI across films, television, advertising and digital platforms.
While India has established itself as a global hub for VFX and animation services, Kayhan is making a strategic shift from pure execution to IP ownership. The studio aims to move beyond project-based work and develop culturally rooted content designed to travel internationally, while remaining open to strategic collaborations.
Dalbir Singh, with over 15 years of experience in VFX and filmmaking, has contributed to major global productions including Avengers: Endgame, Zack Snyder’s Justice League and Venom. He leads creative direction at Kayhan. Arushi Govil brings deep production expertise from leading studios such as MPC, Framestore and DNEG, having worked on Tenet, Mission: Impossible – Fallout and Brahmastra.
A key milestone for the studio was the launch of its first IP, Chote Tara Ka Bada Gadar, on Kids Zee in 2025. Kayhan is now expanding its slate with FAB 5, an original animated series that combines action, humour and emotional storytelling while promoting teamwork, courage and kindness. The fast-paced episodic format is positioned for long-term franchise potential across platforms.
Dalbir Singh, Co-Founder, said the studio’s primary focus is building an IP-led creative enterprise, while remaining open to the right collaborations. Arushi Govil, Co-Founder, added: “As we scale, our focus is on building the right mix of talent and capability… At Kayhan, we are investing in people as much as we are in IP, bringing together global experience and emerging creators to build stories that can compete at an international level.”
Looking ahead, Kayhan plans to evolve into a broader IP-led ecosystem spanning media, consumer products, education, talent development and immersive experiences such as AR and VR. The studio also intends to establish an IP incubator and develop transmedia storytelling formats.
From blockbuster VFX credits to building its own story universe, Kayhan Entertainment is stepping into the spotlight with a clear ambition, to create Indian IP that doesn’t just shine on screen, it travels the world.
