News Broadcasting
India TV eyes 35 per cent revenue increase in this election year
MUMBAI: With the Election Commission having announced the election schedule, the unfolding political drama has certainly picked up momentum. News channels were already in the fray but will now devote even more air time to election programming in the coming weeks.
On its part, India TV – which recently underwent a makeover to be hailed as a more serious news channel – will start its election programming today, using this as an opportunity to showcase its change in focus. “The commitment was to set new benchmarks in the news presentation. We have already taken leaps in that direction and elections are a direct opportunity for us to showcase the differentiation,” says India TV MD and CEO Ritu Dhawan.
The channel will kick-off its full-fledged version of electioneering next week under the title, ‘Faisla Kursi Ka’. A special election series called Aap Ki Adalat mein Faisla Kursi Ka will feature as part of India TV’s most popular show Aap Ki Adalat with India TV chairman and Editor-in-Chief Rajat Sharma. The regular series will continue alongside.
The channel’s flagship show Aaj Ki Baat Rajat Sharma Ke Saath has already tilted towards elections while newer shows like Yeh Public Sab Janti Hai, Delhi-Darbar, Sitare Zameen Par and Vansh are in the pipeline. “With a firm belief that content which is unlike our competition, not only have we made substantial investment for the same but we have also ensured that our content does not suffer from predictability,” says Dhawan.
Actor Om Puri will host Vansh while the other shows will be anchored by celebrities including Dalip Tahil, Piyush Mishra and Meghna Malik.
According to Dhawan, the aam aadmi’s desire for a change in governance has resulted in a nearly 17 per cent increase in viewership in the news genre, with India TV experiencing an almost 20 per cent increase.
With Hero Motorcorp as presenting sponsor, Shakti Pumps as powered-by sponsor, and many more advertisers and sponsors the likes of Tata Motors, Birla Cement, Ranbaxy, Rupa Hosiery and Emami already on board the channel during election time, India TV is expecting 20 to 35 per cent of additional revenues in this election year, as compared to the earlier non-election one.
“In total, we expect 20 to 35 per cent of additional revenues on a fairly high year-on-year base of a non-election year. That also qualifies as we have made reasonable investments in the content part,” says Dhawan. Sources estimate that the channel is looking at making nearly Rs 180 crore this year.
Coming to the what and how, India TV’s news gathering team will pan across the country’s key constituencies on polling days, complemented by a team of experts in the studio.
“It would not be an exaggeration to say that we will most definitely be omnipresent through our wide network of reporters, stringers and other strategic partners. We have made large investments to further strengthen our news gathering,” signs off Dhawan.
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
