India Today teams up with Amazon Alexa for UP elections coverage

Mumbai: Fight for political supremacy in the Hindi heartland of Uttar Pradesh is one of the most anticipated events in India’s political calendar. With all eyes glued to this political fervour unfolding ahead of the counting day, India Today has joined hands with Amazon Alexa to deliver election broadcast in the digital arena.

The alliance puts the focus on delivering insightful analysis and updates through three special episodes of flagship show called “Trigger Point” hosted by Preeti Chaudhary.

“As the seven phases of polling nearly comes to an end and exit polls being around the corner, this unique content partnership comes at the crucial juncture in the most anticipated political festival of Hindi speaking belt of India – Uttar Pradesh elections,” said the broadcaster in a statement.