India Today Group launches Tak 360, India’s first FAST news channel

NOIDA: India Today Group has fired the starting gun on its connected TV ambitions with the launch of Tak 360, billed as India’s first FAST (free ad-supported streaming television) news channel, aimed squarely at an always-on, digital-first audience.

Built for large screens and fast consumption, Tak 360 blends hyperlocal reporting with national and global coverage under the banner “गली से ग्लोब तक”, positioning itself as a single destination for real-time news across genres. Politics, business, crime, culture, sports, fitness and wellness sit side by side in a continuous programming loop designed for frictionless viewing across connected devices.

The launch reflects a broader shift in how news is being consumed, as connected TV rapidly moves from the margins to the mainstream. With audiences increasingly favouring big-screen streaming for live and premium content, FAST channels are emerging as a low-friction, high-reach alternative to traditional television and subscription-led OTT.

Kalli Purie, vice chairperson and executive editor-in-chief of India Today Group, said the launch marked the group’s next phase of digital innovation. “With Tak 360, we are taking our legacy into the connected TV era. As audiences shift to connected platforms, Tak 360 strengthens our position as the country’s most future-ready digital news network,” she said.

Tak 360 will stream live across the group’s digital and connected ecosystem, including News Tak on YouTube and web, the Aaj Tak and India Today websites and apps, as well as the group’s connected TV apps — India Today, GNT and Aaj Tak — offering global, always-on access.

Backed by a strong editorial backbone, 24×7 programming and a focus on balanced, inclusive reporting, Tak 360 is being pitched as a national news destination that reflects India’s diversity while matching the speed and scale demanded by connected TV audiences.

As FAST gains momentum and the living room becomes the next newsroom battleground, India Today Group is moving early — and fast.