News Broadcasting
India Today Group launches Tak 360, India’s first FAST news channel
NOIDA: India Today Group has fired the starting gun on its connected TV ambitions with the launch of Tak 360, billed as India’s first FAST (free ad-supported streaming television) news channel, aimed squarely at an always-on, digital-first audience.
Built for large screens and fast consumption, Tak 360 blends hyperlocal reporting with national and global coverage under the banner “गली से ग्लोब तक”, positioning itself as a single destination for real-time news across genres. Politics, business, crime, culture, sports, fitness and wellness sit side by side in a continuous programming loop designed for frictionless viewing across connected devices.
The launch reflects a broader shift in how news is being consumed, as connected TV rapidly moves from the margins to the mainstream. With audiences increasingly favouring big-screen streaming for live and premium content, FAST channels are emerging as a low-friction, high-reach alternative to traditional television and subscription-led OTT.
Kalli Purie, vice chairperson and executive editor-in-chief of India Today Group, said the launch marked the group’s next phase of digital innovation. “With Tak 360, we are taking our legacy into the connected TV era. As audiences shift to connected platforms, Tak 360 strengthens our position as the country’s most future-ready digital news network,” she said.
Tak 360 will stream live across the group’s digital and connected ecosystem, including News Tak on YouTube and web, the Aaj Tak and India Today websites and apps, as well as the group’s connected TV apps — India Today, GNT and Aaj Tak — offering global, always-on access.
Backed by a strong editorial backbone, 24×7 programming and a focus on balanced, inclusive reporting, Tak 360 is being pitched as a national news destination that reflects India’s diversity while matching the speed and scale demanded by connected TV audiences.
As FAST gains momentum and the living room becomes the next newsroom battleground, India Today Group is moving early — and fast.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
