Kids
IN10 Media ventures into kids entertainment with ‘Gubbare’
MUMBAI: In honour of Children’s Day, IN10 Media Network is venturing into the kids’ entertainment space with the launch of new premium Hindi channel ‘Gubbare’.
Gubbare aims to deliver non-stop entertainment and fun-learning for young viewers between the age of 2-14 through exciting animation series and movies. With Masti Ke Phuwarre as its brand tagline, the programming celebrates magic, mischief and merrymaking – elements that promise endless joy and cheer in the lives of kids.
As per recent BARC data, kids’ entertainment continues to be one of the leading genres in terms of viewership in the urban Hindi speaking markets.
IN10 Media Network MD Aditya Pittie said: “At IN10 Media Network, we are focused on building scalable businesses and strategically expanding our footprint in the industry. In our country, television continues to be a primary viewing platform for kids’ entertainment among most households. We are excited to launch Gubbare on Children’s day and build an affinity with kids through the channel’s distinctive and exciting programming.”
Gubbare offers wholesome entertainment for kids and provides a platform for brands to associate with and reach out to their target audience. The content line up along with engagement synergies through marketing initiatives such as the ‘Gubbare Kids Club’, provides innovative ways for brands to engage with kids and create a level of interactivity. Fresh approach to content gives advertisers an opportunity to align with new characters and shows.
A 24-hour kids channel, Gubbare’s library offers an eclectic mix of innovatively-told stories and fascinating characters, spinning tales of adventure, thrill, comedy, learning, etc. Transcending cultures and countries, the current programming includes a mix of Indian animation like Appu – The Yogic Elephant, Love U Ganesha, Chhota Hatim and Seven Monsters, as well as introduces Billa Jasoos, Marcus Khiladi, My Bhoot Friends, Leo & Tig, The Dabangg Girls, Atchoo to the Indian audience on the channel. Apart from cartoon shows, the channel will also telecast animated movies on weekends.
Gubbare is a pay channel and will be a part of the ‘Apna Epic Value Pack’. It would also be available on all major DTH and cable operators across India. Viewers can tune into Gubbare on Airtel Digital DTH at Channel Number 465, on Fastway Transformers Private Ltd. at channel number 386, on GTPL Hathway at channel number 371, on GTPL KCBPL at channel number 312, on Indian Cable Net at channel number 717, on SITI Network at channel number 453, on UCN at channel number 195, on SITI Maurya Cable at channel number 716 and on Digiana at channel number 570.
IN10 Media Network’s channel catalogue comprises: EPIC TV – India Ka Apna Infotainment, ShowBox – Apna Music, Apna Swag and Filamchi – Filman Ka Laalchi.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
