News Broadcasting
IBF-AAAI blacklist 3 defaulting cos.
NEW DELHI: A joint committee of the Indian Broadcasting Foundation (IBF) and Association of Advertising Agencies in India (AAAI) has decided that no television channel would accept ads from three chronic defaulters till they pay up their dues.
The diktat, which comes into effect from 10 November, would be enforced on Motorola, Samsung and Reckitt Benckiser. The last one is the owner of the Dettol brand.
The IBF-AAAI joint committee is a duly constituted body representing major broadcasters and advertising agencies. Both these bodies signed an agreement on 16 February, 2001 primarily to oversee aspects related to advertising.
The joint panel has been regularly meeting for over three years now and through a collective effort, has substantially reduced the advertising dues of various broadcasters.
It has been increasingly observed by the joint committee that AAAI members have not been able to meet their entire obligations to pay broadcasters within the credit period
since their advertisers are in default in meeting their dues to AAAI member-agencies.
At the last IBF-AAAI meeting held on 2 November 2004, members observed that some of the clients, like Samsung, Motorola and Reckitt Benckiser, have been consistently defaulting and have not cleared the dues despite specific
meetings with them.
It was then decided to advise all the IBF members not to accept any further advertising business from the aforementioned defaulting advertisers with effect from 10
November, 2004.
The joint committee also felt that many advertisers are not paying their agencies on time and if this trend continues, all these advertisers would also face similar action.
Advertisers have been warned through their agencies of IBF-AAAI’s concern relating to delay in payments and, if things do not improve, IBF members could be advised from
not carrying these advertisers commercials as well.
Earlier, the IBF members had stopped ads of BPL Ltd. and Ozone Ayurvedics due to constant default, which has been now rectified.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
