iWorld
Hungama TV’s festive offer at Re 1 per month
MUMBAI: This festive season, Hungama TV will take fun, laughter and mischief up a notch with the Tyohaar ka Upahaar offer at only Re 1 per month with an aim to reach out to more kids.
“Our endeavour has been to make our stories and characters easily accessible to every household in the country. Hungama TV has always been a favourite amongst kids and with this promotional Tyohaar Ka Upahaar offer, we hope to reach out to more kids and have them subscribe and celebrate this festive season with us. This also will allow our trade partners to provide enhanced offering to their consumers,” said Star India president – distribution Gurjeev Singh Kapoor.
The channel launched an interesting campaign which highlights the significant role that animated characters play in the lives of kids today. Over the years, Shinchan has become one of the most popular characters and truly embodies the fun spirt of Hungama. Backed up by this insight, the campaign showcases a day in the life of a young and an avid Shinchan fan and centres around the everyday situations that make him miss his beloved companion. His friend then decides to step in and informs him that he can watch Shinchan on Hungama TV for only Re 1.
“The content on Hungama TV has always reflected our core philosophy of creating experiences that energizes kids with fun and laughter and our stories and characters, including Shinchan, truly celebrate childhood as seen in the campaign. Keeping with the festive spirit, we will also be bringing in more exciting shows that promise adventure, comedy and a fun-filled ride for our young viewers,” said Star India head – infotainment, English and kids Anuradha Aggarwal.
The channel has lined up a strong content with fresh programming all the way till December 2019. This includes movie premieres, specially curated blocks, new seasons and episodes across local animation as well as international shows. Hungama TV will be showcasing best of Hungama shows in curated block ‘Dabaang Diwali’ followed by the premieres of two Pokémon movies – ‘Pokémon Arceus Aur Jeevan Ka
Jewel’ and ’Pokemon Zoroark Mayajaal Ka Ustaad’. The channel will also celebrate Children’s Day with a programming special titled ‘The Chotay Ustaad’ and follow it up with movie festivals with ‘Shinchan’ films along with new episodes of ‘Selfie with Bajrangi’, ‘Shinchan’ and ‘Inspector Chingum’ – all in the coming festive season.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
