Kids
Sony Yay! serves up a sweet treat of toons and festive delights
MUMBAI: Holi isn’t just about gulal and gujiyas, it’s about laughter, fun, and, of course, your favourite toons! Sony Yay! is bringing the ultimate festive mash-up, pairing its most iconic characters with classic Holi sweets for a celebration that’s as colourful as it is delicious.
Shinchan – Gujiya
Sweet, stuffed, and always full of surprises, gujiya is the perfect match for Shinchan’s cheeky antics! Just like you never know what’s inside this Holi treat until you take a bite, you never know what Shinchan is up to next. Watch out, leave a plate of gujiyas unattended, and Shinchan might just swipe a few when you’re not looking!
Oggy and the Cockroaches – Thandai
Oggy loves peace and quiet, but with the cockroaches stirring up trouble, life is always full of unexpected twists just like thandai! Cool and refreshing yet spiced with a hint of madness, this drink is the perfect Holi pick for Oggy’s never-ending chaos.
Naruto Shippuden – Jalebi
Energetic, unstoppable, and always ready for action, Naruto is the jalebi of the toon world! This crispy, swirly, sugar-loaded delight may seem simple, but its twists and turns are as unpredictable as Naruto’s ninja moves. Whether you’re chasing dreams or the last jalebi at the Holi party, channel your inner ninja and grab every sweet moment!
So, which mithai matches your Holi vibe? Whether you’re a playful gujiya, a fiery jalebi, or a cool thandai, Sony Yay! is serving up the ultimate festive fun. Tune in, join the Holi masti, and celebrate with Shinchan, Naruto Shippuden, and Oggy & The Cockroaches. Happy Holi!
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
