Applications
HP to automate IT infrastructure of DreamWorks Animation
MUMBAI: DreamWorks Animation has selected HP to automate its IT infrastructure. By deploying HP Datacenter Care – Infrastructure Automation, HP is providing an agile deployment model, enabling DreamWorks Animation to manage its infrastructure as code to continuously deliver applications and services more quickly and reliably.
According to IDC, the average number of application deployments per month for Fortune 1000 companies is expected to double in two years. By automating, high-performing organizations can deploy code 30 times more frequently with 50 per cent fewer failures.
“As we continuously push the boundaries of digital animation, we require a much faster and more reliable way to deliver applications and IT services. With a strong technology partner like HP, we are moving toward a new agile model that will enable IT with a greater capacity to innovate,” said DreamWorks Animation head of global technology operations Derek Chan.
For more than a decade, HP solutions and services have supported all areas of DreamWorks Animation’s production processes, digital infrastructure and business divisions. This latest collaboration with HP will provide advice, support and tools to help DreamWorks Animation transform business ideas into customer value through software development and IT service delivery with agility, speed, efficiency, and reliability. For IT operations, this service will enable fast release cycles without interrupting production systems.
HP Datacenter Care – Infrastructure Automation features open source tools, including Chef, to improve reliability and agility for IT environments. Chef’s IT automation platform turns infrastructure into code so datacenter management is versionable, repeatable and significantly less costly.
“Automating infrastructure makes IT a strategic asset that can meet the growing demands being placed on IT teams to rapidly deliver applications and IT services. With Datacenter Care – Infrastructure Automation, we’re providing DreamWorks Animation high degrees of automation and collaborative software delivery processes,” added HP senior vice president and general manager technology services support Scott Weller.
With HP’s robust support and advice tailored to DevOps environments, DreamWorks Animation will be able to reliably adopt and scale lean and agile IT. The HP Datacenter Care – Infrastructure Automation global Center of Excellence (CoE) will provide guidance and best practices for infrastructure as code and processes, along with support for tools that automate how DreamWorks Animation builds, deploys, and manages infrastructure. HP will also conduct proactive assessments and review tools usage quarterly to identify challenges, opportunities for improvement, and plan for future needs.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
