GECs
How Sony sparked conversations on entrepreneurship with ‘Shark Tank India’
Mumbai: Sony Entertainment Television (SET) in association with its digital partner White Rivers Media (WRM) was successfully able to make conversations around entrepreneurship more mainstream with the first season of “Shark Tank India.”
“Shark Tank India” was able to sustain a consistent engagement with the audience throughout the season with live updates, decoding the business jargon, anecdotes from the Sharks, inspiring moments from the show, and highlighting each ‘deal’ thereby making the business reality show more inclusive and relatable to the audience.
Starting with the registration phase, WRM played a pivotal role in reaching out to the incubator community, college alumni, and co-working spaces encouraging participation in the show. Furthermore, the digital agency created exclusive social media pages, on Twitter and Instagram, to engage with the audience. It gained 750K followers in no time and went on to become the one-stop destination for everything related to the show with its viral posts.
WRM also executed a 100-hour countdown on social media leading to the launch of the show thereby building intrigue and urgency around the show through content that explained the format and gave a sneak peek of the ‘Sharks.’
From building the sharks through live sessions to promoting the ‘pitchers’ and their unique ideas and explaining A-Z of ‘entrepreneurship’ through curated content, WRM ensured that the social media engagement on the show is sustained and heightened throughout the show.
It was only a matter of time post the launch of the show that content creators, brands, and communities were found indulging themselves in viral contexts via episodic content. #SharkTankIndia was trending week after week and everything about it, from the Sharks to their responses, became a palpable part of the popular culture. The daily average of one million+ views on reel content and positive comments drove a massive increase in followers for SET and SonyLIV’s owned social media platforms.
“It has been an incredible experience being a catalyst in disrupting India’s TV narrative with SET’s Shark Tank India,” said White Rivers Media chief executive officer and co-founder Shrenik Gandhi. “Commonly used business-related terms turned into a regular dinner-table conversation at any average Indian household. Entrepreneurs, who were noted for their achievements among professional circles, turned into celebrated faces. These have been the team’s top marketing wins for this season.”
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
