iWorld
HOOQ videos for Hyderabadis through ACT Fibernet
MUMBAI: Singapore based video-on-demand service, HOOQ, has joined hands with Bengaluru’s ACT Fibernet. With this strategic partnership, ACT customers of Hyderabad will be able to avail a month’s free subscription of the service.
The partnership is being piloted in Hyderabad, and will later be taken to other ACT markets such as Bengaluru, Chennai and Delhi.
“Under this partnership, ACT customers will be able to avail one month of free HOOQ subscription that translates into a window to unlimited streaming of over 10,000 Hollywood, Bollywood and local movies along with drama titles available on HOOQ,” said HOOQ India MD Salil Kapoor.
Through this, the viewers can view HOOQ’s exclusives and television shows like Flash, Arrow, Gotham, The Big Bang Theory, Two and a Half Men, etc. Further, the viewers could download the content for viewing at leisure, he explained.
ACT Group CEO Bala Malladi added, “Hyderabad is one of the highest internet penetrated markets.”
Furthermore, as earlier reported by Indiantelevision.com, the VOD service plans to invest $ 2 million in original Indian content. This is a part of its APAC strategy to start sourcing local original content in Asian countries.
HOOQ, a joint venture of SingTel, Sony Pictures TV and Warner Bros., entered the Indian market in May this year with a catalogue of over 10,000 movies and TV series.
iWorld
Matka King campaign turns Mumbai into a city of cards
Massive card billboard, buses and shelters recreate 1960s Bombay.
MUMBAI: Mumbai isn’t just shuffling traffic this week, it’s dealing in drama, one card at a time. A high-impact outdoor campaign for Matka King has quite literally taken over the city, transforming everyday streets into a living, breathing throwback to the world of 1960s Bombay. At the centre of the spectacle is a towering billboard near the city’s T1 airport, created by visual artist Rob, assembling hundreds of playing cards into a striking portrait of Brij Bhatti, the infamous Matka King portrayed by Vijay Varma. The installation doesn’t just sit on the skyline; it commands attention, pulling eyes upward in a city otherwise known for looking straight ahead.
But the campaign doesn’t stop at a single visual. The streets themselves have been drafted into the narrative. Vehicles wrapped entirely in vintage playing card designs are cruising through Mumbai, while bus shelters constructed to resemble houses of cards have begun appearing across key locations. The effect is immersive less an advertisement and more a temporary rewriting of the city’s visual language, where modern Mumbai briefly slips into a stylised past.
The campaign leans heavily into experiential storytelling, extending the show’s world beyond screens and into public spaces. By using tactile, physical installations rather than purely digital amplification, it taps into a growing trend in entertainment marketing where scale, spectacle and shareability converge to create cultural moments rather than just promotional bursts.
Created by Abhay Koranne and directed by Nagraj Popatrao Manjule, the series features a wide ensemble cast including Kritika Kamra, Sai Tamhankar, Siddharth Jadhav and Gulshan Grover, among others. Produced under banners including Roy Kapur Films, the show is currently streaming on Prime Video across India and more than 240 countries and territories.
For now, though, the real action isn’t just on screen, it’s unfolding at traffic signals, bus stops and billboards. In a city that rarely pauses, this is one campaign that has managed to stop people mid-step and deal itself straight into public attention.
