iWorld
HOOQ expands viewing experience with Google Chromecast
MUMBAI: In a bid to expand the viewing experience of users in the country and address the home entertainment market, video-on-demand service HOOQ app’s latest version will support Google Chromecast.
With this, HOOQ subscribers will now be able to use Chromecast to cast movies and TV series from any connected device to their television screens. HOOQ offers unlimited streaming of over 15,000 English, Hindi and regional language films as well as TV shows on its platform.
HOOQ chief marketing officer Ravi Vora said, “We are very thrilled to bring the best in class entertainment from HOOQ to Chromecast users enabling them to enjoy the best content on their televisions right in their living rooms. We believe this partnership further solidifies our position as the country’s biggest premium video-on-demand service.”
Chromecast is a thumb-sized media streaming device that plugs into the HDMI port on TVs. Viewers can use an Android phone, tablet, iPhone, iPad, Mac or Windows laptop, or Chromebook to cast the HOOQ app and its programming onto a television.
HOOQ launched in India earlier this year with a subscription price of Rs 199 per month. Users can access entertainment content, which can be viewed on upto five connected devices. The service also offers a unique offline download feature of up to five titles at a time ensuring that there is always video content to be enjoyed even when users are offline or facing connectivity challenges.
Customers, who purchase Google Chromecast through Snapdeal and Reliance Digital, will get free access to HOOQ for six months, which is worth Rs 1500.
Some of the content that is available on HOOQ includes movies like The Matrix, The Lord of the Rings, The Dark Knight Rises, Iron Man 3,Don, Chennai Express, Barffi, Kai Po Che, Lai Bhaari, Harishchandrachi Factory and Chandrmukhi, and TV shows like Friends, Nip Tuck, ER and first and exclusively in Asia – Ash vs. Evil Dead.
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iWorld
Arike unveils futuristic dating campaign set in 2050
Malayali app imagines AI-led love with Hansika and real-life father in emotional film.
MUMBAI: Love in 2050 might come with holograms and hyper-personalised algorithms but Arike’s betting the heart still needs a good old-fashioned “yes, forever”. The Kerala-rooted dating app from Aisle Network has launched a fresh digital video campaign that fast-forwards to the year 2050, painting a world where tech handles compatibility scores, virtual first dates, and even memory-recreated companionship. Yet the core message cuts through the sci-fi gloss: no matter how advanced the tools get, real commitment remains a deeply human choice.
Set in a sleek, futuristic Indian home, the film opens with a light-hearted father-daughter chat about how relationships spark in their high-tech era. As the daughter marvels at algorithm-driven matches, the father gently steers the story back to his own beginning meeting his partner years earlier on Arike and deciding to build a life together. The narrative then weaves in personal loss, cherished memories, and AI’s role in preserving them, landing on a timeless truth, love endures because someone chooses to stay.
Adding emotional weight, actress Hansika makes her campaign debut alongside her real-life father Krishnakumar, who plays her on-screen dad bringing an authentic father-daughter dynamic that grounds the futuristic tale in genuine warmth.
Aisle Network head Chandni said, “This film is our way of imagining how dating might evolve in the next 25 years, while reminding ourselves of what doesn’t change. Technology can help us find compatibility faster, reduce friction, and even recreate familiarity. But love still requires choice and commitment. That has always been at the heart of Arike.”
Through the spot, Arike positions itself as more than a swipe-right platform, it’s a companion for every life stage, from first sparks to lifelong bonds and even second chances. In an age where algorithms promise perfect matches, the campaign quietly asks, when the tech fades, who’s still there when the lights come up? For Arike, the answer hasn’t changed in 25 years and probably won’t in the next 25 either.
