eNews
Hoopr-Budding Influencers ink partnership to ensure copyright-safe content
MUMBAI: India’s leading copyright-safe music platform, Hoopr, has partnered with Budding Influencers to address one of the most pressing challenges in content creation—copyright compliance. This strategic collaboration aims to provide creators with legal music solutions and educational resources, ensuring a seamless and ethical content production process.
Many content creators unknowingly use copyrighted music, exposing themselves and their associated brands to legal risks. According to Hoopr’s research, 87 per cent of Indian influencers have used unlicensed music and faced copyright claims, leading to penalties, content takedowns, or strained brand relationships. A recent study by the Advertising Standards Council of India (ASCI) revealed that 69 per cent of the country’s top 100 digital influencers failed to meet disclosure guidelines, including those related to music usage. These figures highlight the urgent need for accessible and compliant music solutions.
With social media marketing budgets surging and the Indian creator economy growing at a CAGR of 18 per cent year-on-year, the demand for copyright-safe music has never been greater. Through this collaboration, over 400,000 influencers from Budding Influencer’s network will gain access to Hoopr’s extensive library of copyright-safe music, allowing them to enhance their content without legal concerns. The partnership will also roll out educational initiatives to simplify copyright laws and promote the ethical use of music in digital content.
Hoopr co-founder & CEO Gaurav Dagaonkar commented, “We are excited to join forces with Budding Influencers to tackle these critical issues in content creation. By offering premium copyright-safe music alongside valuable educational resources, we are fostering a safer and more innovative ecosystem for creators.”
Budding Influencers co-founder & CMO Sanober Surani echoed this sentiment, “Copyright violations have long been a challenge for influencers and brands. I recall an instance where a creator unknowingly used copyrighted music in a campaign, leading to a legal notice for the brand. This highlighted the urgent need for accessible, compliant music solutions. We are thrilled to collaborate with Hoopr to equip our creators with high-quality, legally safe music.”
This partnership underscores a shared commitment to democratising access to essential resources and fostering a sustainable creator economy. By tackling copyright-related challenges at their core, Hoopr and Budding Influencers are empowering creators to innovate freely, without the risk of legal repercussions.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
