eNews
Hoopr-Budding Influencers ink partnership to ensure copyright-safe content
MUMBAI: India’s leading copyright-safe music platform, Hoopr, has partnered with Budding Influencers to address one of the most pressing challenges in content creation—copyright compliance. This strategic collaboration aims to provide creators with legal music solutions and educational resources, ensuring a seamless and ethical content production process.
Many content creators unknowingly use copyrighted music, exposing themselves and their associated brands to legal risks. According to Hoopr’s research, 87 per cent of Indian influencers have used unlicensed music and faced copyright claims, leading to penalties, content takedowns, or strained brand relationships. A recent study by the Advertising Standards Council of India (ASCI) revealed that 69 per cent of the country’s top 100 digital influencers failed to meet disclosure guidelines, including those related to music usage. These figures highlight the urgent need for accessible and compliant music solutions.
With social media marketing budgets surging and the Indian creator economy growing at a CAGR of 18 per cent year-on-year, the demand for copyright-safe music has never been greater. Through this collaboration, over 400,000 influencers from Budding Influencer’s network will gain access to Hoopr’s extensive library of copyright-safe music, allowing them to enhance their content without legal concerns. The partnership will also roll out educational initiatives to simplify copyright laws and promote the ethical use of music in digital content.
Hoopr co-founder & CEO Gaurav Dagaonkar commented, “We are excited to join forces with Budding Influencers to tackle these critical issues in content creation. By offering premium copyright-safe music alongside valuable educational resources, we are fostering a safer and more innovative ecosystem for creators.”
Budding Influencers co-founder & CMO Sanober Surani echoed this sentiment, “Copyright violations have long been a challenge for influencers and brands. I recall an instance where a creator unknowingly used copyrighted music in a campaign, leading to a legal notice for the brand. This highlighted the urgent need for accessible, compliant music solutions. We are thrilled to collaborate with Hoopr to equip our creators with high-quality, legally safe music.”
This partnership underscores a shared commitment to democratising access to essential resources and fostering a sustainable creator economy. By tackling copyright-related challenges at their core, Hoopr and Budding Influencers are empowering creators to innovate freely, without the risk of legal repercussions.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
