e-commerce
History in a hurry as Instamart delivers Gandhi’s 1969 centenary edition
MUMBAI: Who says history takes time? This October 2, Instamart is making the past arrive faster than you can brew your morning chai delivering a limited-edition reprint of The Hindu’s 1969 archival issue that marked Mahatma Gandhi’s 100th birth anniversary.
The 23-page collector’s edition, released in partnership with The Hindu, offers a page-by-page journey through Gandhi’s life from his early activism in South Africa to the Salt March of 1930, the Quit India Movement, and finally, India’s freedom and his assassination in 1948. The reprint includes rare photographs: Gandhi with Nehru during the Quit India call, reading letters at Mani Bhavan in 1934, striding along Juhu Beach in 1944, and collecting contributions for Dalits in 1946.
The edition doesn’t stop at visuals. It also brings back The Hindu’s first-ever editorial mention of Gandhi from 1896, his direct communications with the paper, original coverage of Independence in 1947, and a special 2003 supplement from The Hindu’s 125th anniversary.
THG Publishing pvt. ltd., CEO Navaneeth L V said, “This commemorative issue reflects not just Gandhi’s extraordinary journey, but also The Hindu’s role as a chronicler of India’s freedom struggle. We are proud that Instamart will help carry this heritage to a new generation of readers.”
Instamart, AVP & category head Manender Kaushik added, “Bringing this historic edition to readers via Instamart is our way of connecting India’s rich past with today’s fast-paced lifestyles. It’s more than a newspaper; it’s a tangible experience of history and a collectible to be treasured, delivered to your doorstep in minutes.”
Available in Chennai, Bengaluru, Mumbai, Delhi and select cities, the edition will be delivered in just 10 minutes, giving readers a chance to hold a slice of history without leaving home. Alongside, Instamart is also stocking up on festive essentials from gourmet treats to home décor for those looking to pair nostalgia with celebration.
For once, the Father of the Nation’s story won’t take a march, it’ll simply knock at your door.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
