GECs
Hindi, Tamil most tuned to health shows
MUMBAI: Big it may not be, but it is carving out a distinct space on the television landsape.
Good health content is finding an audience, particularly in the metro markets and over a period of time this will grow, experts vouch.
As per the ADEX analysis out of the 101 channels, 43 were found to have Health Shows. An total of 115 hours of programming time was devoted to Health Shows across these 43 Channels per week.
Health Shows occupied a mere 2% of Telecast Time on these 43 channels. The highest proportion of Health Programs were on Aastha2, Raj Digital Plus & DD11 Gujarathi.
Within Health Shows, Hindi and Tamil language Health Shows have a 53 percentage share of Telecast Time and 73% share of viewership. Saturdays appears to be the best time to have a Health Show as 15% of Telecast Time generates 29% of viewership!
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
