I&B Ministry
Government and Meta launch ‘Scam se Bacho’ campaign to fight cyber scams
Mumbai: The ministry of information & broadcasting and Meta have joined forces to launch the ‘Scam se Bacho’ campaign, a national initiative focused on raising awareness about online scams and cyber frauds. The campaign, which was unveiled in New Delhi by information & broadcasting secretary, Sanjay Jaju aims to equip citizens with the skills needed to navigate the growing digital threats facing India.
In collaboration with key ministries including the ministry of electronics and information technology (MeitY), the ministry of home affairs (MHA), and the Indian cyber crime coordination centre (I4C), the campaign aligns with the government’s ongoing efforts to enhance cyber safety and digital literacy. As India witnesses extraordinary digital growth, with over 900 million internet users and leading the world in UPI transactions, there has been a parallel increase in cyber fraud, with 1.1 million cases reported in 2023.
Jaju emphasised the campaign’s significance, stating, “Scam se Bacho is more than just an awareness drive. This campaign can be a national movement that empowers Indian citizens with the tools and knowledge to protect themselves from these threats. By leveraging Meta’s global expertise, the campaign will ensure our digital progress is matched by robust digital security.”
The ‘Scam se Bacho’ initiative goes beyond traditional awareness efforts, focusing on fostering a culture of digital safety and vigilance. It aims to provide citizens with actionable insights to safeguard against online scams and equip them with the resources to stay ahead of evolving cyber threats. The campaign’s launch aligns with the prime minister’s call for stronger measures to combat cybersecurity challenges, advocating for an informed and resilient digital society.
The government and Meta’s joint efforts represent a comprehensive strategy to confront rising cyber risks, ensuring that as India continues to achieve significant milestones in its digital journey, the nation remains protected from threats.
I&B Ministry
Prasar Bharati sets EPG standards for DD Free Dish platform
New specs define 7-day guide, LCN mapping, and device compatibility.
MUMBAI: Your TV guide just got a backstage pass structured, scheduled, and far more in sync. Prasar Bharati has released detailed technical specifications for Electronic Programme Guide (EPG) services on DD Free Dish, laying down a standardised framework for how channels and programme information are organised and delivered. At the core of the update is a defined EPG data structure, covering genre-based categorisation, scheduling formats, and Logical Channel Numbering (LCN). The aim is simple: make navigation less guesswork and more guided experience across the platform’s over 40 million households.
The specifications also introduce a seven-day programme guide window for each channel, alongside clear rules for channel grouping and LCN mapping effectively deciding not just what you watch, but how easily you find it.
On the technical front, the document outlines requirements for Program Specific Information (PSI) and Service Information (SI), including descriptor usage across tables such as PAT, BAT and NIT. It further details service lists and network linkage parameters, giving OEMs and developers a clearer blueprint for integration.
Importantly, the framework is designed to work seamlessly with television sets equipped with in-built satellite tuners, enabling users to access DD Free Dish directly without additional hardware, an incremental but meaningful step towards simplifying access.
The platform will continue to operate on GSAT-15 transponders, using MPEG-4 compression and DVB-S2 transmission standards, ensuring continuity even as the interface evolves.
While largely technical, the move signals a broader push towards standardisation and user-friendly discovery in India’s free-to-air ecosystem because sometimes, the real upgrade isn’t what’s on screen, but how easily you get there.
