e-commerce
Gosats and Flipkart partner to enable supercoins-to-sats swaps
MUMBAI: Indian asset-based rewards platform Gosats has announced a strategic partnership with e-commerce giant Flipkart, enabling users to swap supercoins for sats, digital gold, and vice versa. The exchanged sats can be used for voucher purchases, utility payments, and UPI merchant transactions, while supercoins can be redeemed for discounts and purchases on Flipkart. Additionally, users can utilise supercoins for up to Rs 200 off on the purchase of the Gosats elite card.
The collaboration allows users to select the number of Flipkart supercoins they wish to convert into sats, with each supercoin valued at Rs 1. A minimum of 10 supercoins is required for conversion. Users can redeem 200 supercoins to obtain the elite card for premium benefits, while sats worth Rs 500 can be exchanged for 500 supercoins to be used on Flipkart.
This development follows Gosats surpassing one million users in India, driven by recent feature launches such as BBPS and Satspay. The platform now processes over 2,000 BBPS transactions daily via the Gosats elite card, reinforcing its commitment to revolutionising digital finance in India.
Gosats co-founder & CEO, Mohammed Roshan stated, “India’s digital finance ecosystem is still evolving, and our mission is to drive this transformation by integrating sats and digital gold. The elite card uniquely positions us to help users transition to digital finance, turning transactions into passive investment opportunities and enabling them to spend their digital wealth more effectively. Our collaboration with Flipkart supercoins will allow users to not only swap their supercoins for sats but also make purchases virtually cost-free—an innovation we aim to pioneer in the country.”
This partnership marks a significant milestone for Indian consumers who use the Gosats app for bill payments, including electricity, Fastag, and postpaid recharges, alongside e-commerce transactions on platforms like Flipkart and Myntra. Unlike supercoins, which have limited validity, sats offer lifetime value, providing users with a novel means to manage their digital assets.
Looking ahead, Gosats aims to double its user base by 2025, aligning with the Indian government’s Digital India initiative and further contributing to the nation’s digital financial transformation.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
