iWorld
GoQuest Media and Wowow strike a deal for ‘Traitor’
Mumbai: Global independent content distributor GoQuest Media has struck a deal for the Estonian espionage drama ‘Traitor’.
Japanese broadcaster Wowow has acquired the spy thriller for its LinearTV and On-Demand streaming service. The award-winning series is directed by Ergo Kuld, and produced by multi service provider Elisa Estonia and Estonian public broadcaster ERR. It is written by playwright and screenwriter Martin Algus, who was awarded the ‘Best Screenwriter Award’ at Estonian Film and Television Awards 2019.
The thrilling series stars Tambet Tuisk, who was also won the ‘Best Actor Award’ for ‘Traitor’ at the Estonian Film and Television Awards 2020
Inspired by recent spy scandals in Estonia, ‘Traitor’ is a thriller which begins in 2004 just before Estonia joined Nato and became a top target for Russian intelligence. Greed and the need for recognition leads new recruit Alfred Vint (Tambet Tuisk) to cooperate with Russian intelligence, leading to a thrilling cat-and-mouse game with determined young Estonian counter-intelligence officer Marko Arrak (Veiko Porkanen) as they navigate the challenges faced in their personal lives.
Wowow acquisition manager Chinatsu Otsuki said, “We are very excited to close the first deal with GoQuest Media. ‘Traitor’ is a superb spy thriller, and the story is very twisted. Our viewers love to watch ‘rewarding good and punishing evil’. However, we all know that reality is a lot more different from what is portrayed in fictional drama. This Estonian spy drama is very realistic in a way that is inspired by true events”.
ERR head of programs Marje Tõemäe said, “We are very happy that stories which are based on our history and connect with our viewers are also relevant for other audiences all over the world.”
GoQuest Media managing director Vivek Lath said that he was delighted that ‘Traitor’ will make its debut in Asia, and he couldn’t have asked for a better launchpad than Wowow. “As Japanese audiences watch the unravelling of a brutal but charming government servant who will betray everyone, including his country, to amass power and wealth, we promise that this compelling spy scandal drama may leave them shaken, but they won’t stop watching,” he added.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
