iWorld
Glance recruits digital exec Lalwani
MUMBAI: Tarun Lalwani has jumped ship from JioStar to take up the role of director of strategic partnerships, content strategy and design at Glance, the mobile lock screen platform.
The move comes after a remarkably brief five-month stint at JioStar, where Lalwani served as senior director of digital licensing and partnerships following the merger of streaming services JioCinema and Hotstar.
Lalwani brings a packed portfolio of digital content experience to his new position. Before his lightning-quick tenure at JioStar, he spent over three years at Viacom18, where he climbed to senior director overseeing digital licensing, strategic partnerships, user growth and content partnerships.
His CV reads like a who’s who of India’s digital entertainment landscape, with previous roles at ESPN, Hotstar, IndiaCast and Wizcraft International Entertainment.
At Glance, which transforms smartphone lock screens into content discovery platforms, Lalwani will likely leverage his extensive experience in forging partnerships across the digital content ecosystem.
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
