English Entertainment
Ghosted with benefits as Noyontara haunts prime time on Colors
MUMBAI: Just when your TV schedule was mourning the end of IPL madness, Colors is summoning the spirits with Noyontara, a supernatural thriller that slips between the living and the dead with all the finesse of a ghost through a locked door.
Premiering 9 June at 8:30 PM and airing daily, Noyontara centres on a 23-year-old ghost-whisperer who marries into a family with more secrets than skeletons in the closet and that’s saying something. The titular Noyontara (played by Shruti Bhist) steps into the lavish yet ominous Pari Mahal as Dr Surjo’s new bride, only to discover that her real in-laws might be the ones lurking beyond the veil.
With a cheeky ghost sidekick named Hasiram and two very much dead women claiming to be her mother-in-law (cue Narayani Shastri in a dual role that’s all shade and secrets), Noyontara must untangle love from manipulation, science from the supernatural, and figure out whether she’s being guided… or gaslit.
“Noyontara isn’t your typical ghost story,” says Shruti Bhist. “She’s not afraid of the dead she speaks their language. What drew me in was the idea of a saviour, not a victim. And yes, the ghosts here are more guardian angel than ghoul.”
For Narayani Shastri, it’s a dual debut her first collaboration with Colors and her first time playing two emotionally conflicting characters on the same canvas. “One thrives on power, the other on protection. And the viewer never quite knows which one’s which.”
Also making his Hindi TV debut is Bengali heartthrob Arjun Chakrabarty as Surjo, a rational man grappling with very irrational hauntings. “It’s less about fearing the supernatural,” he explains, “and more about wrestling with buried grief and emotional truths we hide from ourselves.”
With its blend of paranormal drama, human vulnerability, and a haveli that’s practically a character in itself, Noyontara promises to be the gothic escape viewers didn’t know they needed. Expect blurred lines, chilling twists, and a heroine who’s got one foot in this world and one firmly planted in the next.
So, if your evenings have been missing drama post-IPL, prepare to get possessed. Noyontara is here to haunt your heart and your remote.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
