iWorld
Get ready to ‘Fear The Night’ on Lionsgate Play this 22 December
Mumbai: Bachelorette parties are supposed to be wicked fun, but in this case they’re plain wicked. An action thriller starring Maggie Q, Fear The Night is all set to make its digital premiere in India exclusively on Lionsgate Play this 22 December. When Tess, a military veteran and her gals rent out a farmhouse for her sister’s bachelorette party, they are ready to have the time of their lives. However, as the night progresses, they realise they are not alone. With a slew of attackers, edging closer by the minute, it is now up to Tess to help the women fight to survive. Directed by Neil LaBute, the film also sees Kat Foster, Travis Hammer and Gia Crovatin in titular roles and will make sure your doors are locked extra tight every night!
Talking about the film, director Neil Labute said, “I hope that Fear The Night is a nasty little piece of work—a movie that will burrow into your brain and stay there, playing on your own worst nightmares. I hope it will keep you guessing right up until the end and then keep you up at night long after you see it. It’s meant to be a relentless and chilling story about the people you love and are willing to fight for, facing off against the kind of people that you sometimes have to stand up to and fight against. Imagine running into the kind of criminals that you fear the most and then realizing that you are going to have to fight them to death and there’s no one coming to save you and there’s nothing you can do about it.”
Indulge in a night of survival and action with Fear The Night only on Lionsgate Play from 22 December.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
