iWorld
Genre-bending tales are the reel deal for India’s content creators
MUMBAI: Jump scares, script flips and streaming hits, if there’s one thing Indian content creators agree on, it’s that the lines between genres are getting as blurred as a high-stakes thriller. At the 9th edition of The Content Hub Summit 2025, an insightful session titled “Genre Dynamics: Pushing Creative Boundaries in Indian Cinema, OTT and Television” brought together leading storytellers who are breaking the mould and mixing genres with flair. Chaired by filmmaker and trade analyst Saurabh Verma, the panel featured director Vishal Furia (Chhorii), writer-director Ravindra Gautam, Banijay Asia’s Mrinalini Jain, Applause Entertainment’s Rahul Ved Prakash, and filmmaker Kussh S Sinha (Nikita Roy).
Horror director Vishal Furia kicked off the conversation by pointing out how genre films have matured. “We’re finally moving past jump scares. Indian horror is now about deeper themes like motherhood and social realities. Chhorii was scary, yes, but it also tackled female agency.” With Chhorii 2 on the way, he promised more genre-defying elements.
Mrinalini Jain noted the surge in creators experimenting with “genre cocktails.” Think courtroom dramas that are also comedies, or thrillers laced with social commentary. “We’re seeing a healthy overlap between what entertains and what provokes thought. Audiences want content that works on multiple levels.”
Ravindra Gautam emphasised that Indian television is slowly catching up with OTT and films in storytelling ambition. “We are moving away from just ‘kitchen politics’. There’s a demand now for fantasy, mystery, even dystopia, if told well and rooted in Indian ethos.”
For Rahul Ved Prakash, whose work at Applause spans crime thrillers, political dramas and quirky comedies, the shift is evident in how stories are greenlit. “There’s a rise in shows that can’t be boxed into one genre and that’s a good thing. Viewers now want layered narratives.”
Kussh Sinha, who’s working on genre-blending projects himself, argued that Indian creators shouldn’t just chase global formats. “We must create our own grammar rooted in Indian emotions, tropes and chaos. The global audience is already watching. Let’s show them our unique flavour.”
The panellists highlighted a set of unmistakable shifts shaping India’s evolving content landscape. Genre fusion has firmly taken root, with historical thrillers, horror-romance hybrids, and docu-dramas gaining popularity across platforms. Writers now have more creative control, with writers’ rooms involved earlier in the process to help define genre direction and narrative tone. Regional content is leading much of this innovation, with Tamil, Telugu, and Marathi creators delivering some of the boldest and most genre-defying storytelling. And above all, audiences are choosing character over category they are drawn to emotionally resonant, layered protagonists, regardless of the genre label.
As the session wrapped, one thing was clear: the days of sticking to safe genre formulas are over. Whether it’s a horror film that makes you cry, a mythological show with sci-fi twists, or a soap opera with supernatural undertones, Indian creators are pushing past traditional formats and building new blueprints for storytelling.
If 2024 was the year of experimentation, 2025 might just be the year of reinvention, one genre-bending frame at a time.
iWorld
Spotify Q1 revenue hits €4.5bn as users cross 760 million globally
Subscriber growth and margins rise as platform bets big on AI and discovery
LONDON: Spotify has kicked off 2026 on a strong note, reporting first-quarter revenue of €4.5 billion, up 14 per cent year-on-year in constant currency, as its global user base swelled past 760 million.
The streaming giant said monthly active users rose 12 per cent year-on-year to 761 million, while premium subscribers climbed 9 per cent to 293 million. The steady rise in both free and paid users signals continued demand for its expanding mix of music, podcasts and audiobooks.
Profitability also struck a chord. Gross margin improved by around 140 basis points to 33 per cent, marking one of the company’s strongest first-quarter performances to date. Operating income reached €715 million, comfortably ahead of expectations.
Spotify co-CEO Alex Norström said, “We surpassed 760 million MAU, delivered on the subscriber growth we aimed to achieve, and saw healthy engagement from existing users, reactivations and new users alike.” He added that increased listening and viewing activity in key markets such as the United States reflects confidence in sustained growth and low churn.
The company’s other co-CEO, Gustav Söderström, pointed to long-term ambition, saying the platform’s scale, creator ecosystem and investments in personalisation are opening up “new growth vectors” across formats and user engagement.
Revenue growth was largely driven by the premium segment, which rose 10 per cent to €4.1 billion, supported by price increases and stable average revenue per user of €4.76. However, the ad-supported business saw a 5 per cent dip to €385 million, though it still posted a modest 3 per cent increase in constant currency terms.
Cash generation remained robust, with free cash flow at €824 million for the quarter and €3.2 billion over the past 12 months. The company also benefited from lower-than-expected operating expenses, including €49 million in reduced social charges linked to share-based compensation.
Beyond the numbers, Spotify is leaning into product innovation. New AI-driven features such as “Taste Profile” and “Prompted Playlist” aim to give users more control over recommendations, while tools like “SongDNA” and “About the Song” deepen music discovery. The platform is also expanding audiobook charts in the United States and United Kingdom to boost engagement in newer formats.
Looking ahead, Spotify expects momentum to continue into the second quarter, forecasting 778 million monthly active users, 299 million subscribers, revenue of €4.8 billion and operating income of €630 million.
With €8.8 billion in cash and 7,258 employees, the company appears well-positioned to keep its growth story in rhythm as competition in digital entertainment intensifies.
