Ford targets automobile enthusiasts with new reality TV show

MUMBAI: Ford Motor Company has announced its plans to produce a TV competition on the theme of designing a dream car. As per the concept, the reality show participants will work on developing a concept car with Ford designers.

Ford officials have been quoted in media reports as saying that the TV show will be shopped around in the hope of landing on a major TV network.

The company also launched a promotional video of the show. Ad agency J. Walter Thompson has designed the video.
The automobile major is one of two principal sponsors of the Fox’s American Idol reality show.