Fibe brings buy now pay later to Flipkart checkouts

PUNE: Shopping on Flipkart just got a little lighter on the wallet. Fintech player Fibe has stepped into the e-commerce lending space, rolling out its buy now, pay later offering on India’s homegrown marketplace.

The move brings flexible credit straight to the checkout page, allowing Flipkart customers to spread the cost of their purchases without breaking stride or budget. From the latest gadgets to thoughtful gifts and long-postponed big buys, shoppers can now convert their cart value into easy EMIs in just a few clicks.

As India’s digital shopping scene races ahead, affordability remains the secret sauce behind many buying decisions. By embedding its BNPL solution directly into Flipkart’s payment flow, Fibe aims to make credit feel less like a financial hurdle and more like a helpful nudge.

Flipkart’s vast reach across cities and small towns alike gives Fibe access to a broad and diverse customer base, including mobile-first and value-conscious shoppers. For consumers, the experience is designed to be quick and fuss-free, with minimal documentation, no hidden charges and a fully digital journey.

Eligible users can avail instant credit approval at checkout and split purchases of up to Rs 1 lakh into EMIs, with repayment tenures ranging from three to 12 months.

“This partnership lets us weave our consumer finance offering into everyday online shopping,” said Fibe MD and group CEO Akshay Mehrotra. “Flipkart is a natural fit for our goal of building technology-led credit for real-life use cases.”

Flipkart Group vice president fintech Nishant Kurup added, “We want customers across India to shop with confidence. Partnering with Fibe expands the financing options at checkout and makes planning purchases simpler and more accessible.”

Fibe already offers BNPL solutions across sectors such as healthcare and education, and the Flipkart tie-up marks its latest step in widening its consumer financing footprint.

With this launch, Fibe continues to deepen its presence across digital channels, while Flipkart adds another layer of flexibility to its shopping experience. For shoppers, it simply means one less reason to hesitate before hitting buy.