News Broadcasting
etc claims to be the best for swadeshi music
MUMABAI: etc is up in arms. The music channel claims that with its innovative programming and an all-new Bollywood centric approach, it has turned into the market leader.
Quoting a TAM data, etc claims that a channel rooted to its Indian origin, like itself, can only win the hearts of Indians. A company release says that according to TAM figures for the six weeks (week 38 to week 43) from 14 September 14, 2003 to 25 October 25, 2003 in all India C&S homes 15+ SEC ABC, etc is the No.1 music channel. While etc enjoys channel share of 34 per cent, MTV claims 15 per cent ZEE Music 18 per cent, Channel [V] 18 per cent and B4U 15 per cent, in the Hindi speaking market.
According to the release, etc could only claim the position since it is a spirited and daringly experimental channel with a wholesome approach, is showcasing music in its all the avatars to entertain its viewers.
And what makes it ‘sarvottam, sarvashreshta aur swadeshi,’ is its line up of programmes like film based shows Chit Chaat, Taaza Maal, Bollywood, On Air, Music This Week, Awaaz and Bollywood Birthmarks, show created to commemorate movie stars’ birthdays Main Amitabh Bachchan Banna Chahta Hoon and Shahrukh Unlimited were such special shows.
That apart, etc organizes live events of the Swadeshi AKA Indian bands like Remo, Vikas Bhalla, Bali Brahmbhatt, Xenia Ali, Vaishali Samant, Dr L Subramaniam and Devang Patel. Besides the music based programmes, etc, in a bid to connect with the regional audience, has come up with programmes like ETC Pathshala and Its My Pasand.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
