News Broadcasting
Essel Group to expand media education venture
MUMBAI: Subhash Chandra-promoted Essel Group is planning to expand its media education venture, Zee Institute of Media Arts (ZIMA). The company will invest about Rs 350 million in the venture over a period of three years.
“Zima was launched as a high level pilot project and we are planning a major expansion of the project now. We will keep adding new courses to the curriculum apart from bolstering the facilities. The whole process will take at least three years to complete,” states Zee Interactive Learning Systems Ltd (ZILS) CEO Arun Khetan.
According to Khetan, Zima will be trying to position itself as a complete media institute through the new initiatives. “We are looking to introduces courses in the areas of radio, mass communication and various other new media segments evolving. We will be doing training programmes on Intellectual Property Rights (IPR) as well,” he says.
Essel Group launched Zima in the banner of ZILS in November 2004, on an initial investment of Rs 30 million. The institute presently offers one year diploma, six months advanced certificate and six months certificate courses in the streams of direction, acting, production, editing, cinematography, writing, sound and animation-visual effects. The fees charged by Zima range from Rs 60,000 to Rs 150,000 depending on the course.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
