iWorld
Eros Now’s content available to Lyca TV’s European customers
MUMBAI: Eros Now, the cutting-edge over-the-top (OTT) Bollywood entertainment platform owned by Eros International Plc, yesterday announced that it is now available on the Lyca TV platform.
Lyca TV, the world’s largest ethnic content online Over-the-top (OTT) entertainment provider, enables its consumers to experience the convenience of virtual home entertainment anywhere. One can watch his favourite TV channels across a wide range of devices on a single subscription.
The launch of Eros Now will provide Lyca TV customers with access to the world’s largest collection of premium Indian entertainment with hundreds of titles in several languages. This development further enhances Lyca TV’s offering to customers, particularly across its Indian consumer base. The service will be included in Tamil, Sinhala and African packages and will be available for a small additional fee in others.
Eros Digital CEO Rishika Lulla Singh says, “With this association, we continue to amplify our presence across top streaming services by showcasing a compelling array of Bollywood and regional language content and reinforcing our reach to our subscribers.”
Lyca Group deputy chairman Prem Sivasamy said, “We are bringing our extensive customer base enhanced access to a wide range of popular channels and TV shows. This development further demonstrates Lyca Group’s continued commitment to providing our customers with access to their communities back home.”
Lyca TV, part of the Lyca Group, delivers a broad range of international TV shows across multiple devices. The platform caters to a wide range of major ethnic communities, streaming over 450 channels – more than any competitor – in over 25 languages. LycaTV can be viewed via television, desktop, mobile or tablet.
Eros Now offers a wide array of entertainment from music to movies and television content across languages. Eros’ vast movie library consists of Bollywood blockbusters including its latest super hits like Housefull 3, Dishoom, Happy Bhaag Jayegi, Bajirao Mastani and Bajrangi Bhaijaan.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
