iWorld
EPIC On partners with Paytm; introduces cashback offer on subscription
MUMBAI: EPIC On, the premium video-on-demand platform by EPIC Channel, announced an exclusive partnership with Paytm, India’s leading digital payments company. As part of the deal, EPIC On offers 40% cashback on the subscription value of quarterly, bi-yearly, and annual subscription plans, under the ‘Hot Deals – Entertainment’ section of Paytm App.
The offer is currently live and will be valid till March 2020 for Paytm customers to avail and enjoy unlimited premium content. The cashback is valid for the three-month subscription of Rs. 160, six-month subscription of Rs. 300 and an annual subscription of Rs. 500.
|
Subscription Plan  |
Subscription Price |
Subscription Price after Cashback |
|
Three months |
Rs. 160 |
Rs. 64 |
|
Six months |
Rs. 300 |
Rs. 120 |
|
Annual |
Rs. 500 |
Rs. 200 |
The EPIC On library comprises of high-definition (HD) content across genres – with select shows in Hindi, English, and Tamil – along with short format content, and video books by renowned author Devdutt Pattanaik. The platform also includes popular shows by EPIC Channel like Regiment Diaries, Siyaasat, Road Less Travelled, Wilderness Days, Indipedia, The Great Escape, Yam Kisi Se Kam Nahi, Stories By Rabindranath Tagore (directed by ace director Anurag Basu), Ekaant, and more.
Adita Jain, AVP-Product & Strategy, EPIC On, said, “We constantly endeavour to collaborate with partners across categories, and be available at varied avenues in our effort to reach out to newer audiences for them to experience our product and storytelling. Customer delight is our aim and our seamlessly integrated partnership with Paytm is a step in this direction.”
Deepak Abbot, Sr. Vice President at Paytm said, “We are continuously working to provide payment solutions and special offers to our users for all kinds of use cases. We are excited to partner with EPIC On, as it brings niche programming that has its own dedicated audience. With this partnership, our users can avail the discounted rate and watch their favorite show.”
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
