DTH
DTH players roll out festival offers
MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers to buy their products and subscribe to their service. Tata Sky had run a promotional offer between 8 and 21 August on its tenth anniversary, under which it allowed subscribers to watch all its 500 plus channels at no extra cost.
DishTV has now come up with a special Diwali HD offer. Customers can opt for a high-definition set-top box at minimal additional cost just by paying Rs. 120 extra. The subscribers can also view HD channels via DishTV’s small HD entertainment add-on packs.
DTH operator Videocon d2h has hopped on to the bandwagon of the promotional offers. Videocon boasts of a 11-12 million active subscriber base and has branded the promotion as “Khushiyon kee Diwali.”
New Videocon subscribers will have to pay only Rs 1820 for HD or Rs 1620 for a standard definition connection. On choosing a monthly subscription plan, the newbie can instantaneously upgrade themselves to the next higher upgrade plan for two months at no cost. Additionally, existing subscribers can also avail of the free two month upgrade by coughing up just Rs 10 extra on their monthly plan. The DTH operator had upped its prices by a minimum of about Rs 20 a month across subscription packges on account of the rise in service tax, various levies and other input costs.
Says Videocon d2h executive chairman Saurabh Dhoot: “The festive season is all about mega enjoyment. This year our Diwali offer covers everyone from our existing subscriber to the potential subscriber opting for a new connection from Videocon d2h. This offer blends perfectly with our brand promise of providing wholesome entertainment for the family.”
Adds Videocon d2h CEO Anil Khera: “Our Khushiyon kee Diwali promotion from 1 October to 30 November h Nov gives our existing consumer to enjoy the festive season with an upgrade to the next higher monthly plan for 60 days. We strongly believe that this attractive offer will create waves in the market in this festive season.”
Videocon d2h offer subscribers 570 channels and services, including a host of regional channels. It offers a wide range of active services like smart services including smart English, smart games.
DishTV’s HD sachets capture the interest of consumers towards HD viewing by offering them the channels at a nominal price of Rs.75 for one. This offering enables DishTV subscribers to select these small packs as per their preferences and needs. “With users aspiring for HD channels, this move is to encourage them to embrace HD channels at a minimal cost,” said DishTV CEO Arun Kapoor.
For new HD connections, customers will now have to pay an introductory price of Rs. 1990 which will include subscription of one-month super family pack or jumbo pack and one HD add-on for one month at no extra cost. The new connection will also include a universal remote. DishTV has a complete offering and mix of 51 high-definition entertainment, music, news and regional language channels. The offer is available across all parts of the country.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
