iWorld
DocuBay inks global distribution deal with US-based 1091
MUMBAI: DocuBay, the premium international documentary membership VOD service by IN10 Media Network, announced the acquisition of multiple premium documentary titles from US-based global commercial distribution platform 1091. The deal includes stories on cultural icons such as John Lennon, and controversial Hollywood producer Harvey Weinstein, both of which are included in DocuBay’s newest ‘bay’ called CrimeBay, focusing on the highly popular true crime genre. The licensed films and new CrimeBay are now available for global streaming on DocuBay in 180+ countries, with the app available on platforms such as the App Store, Google Play, Fire TV, and Apple TV, among others.
With the launch of CrimeBay, fans of the crime documentary genre will have easy access to the kind of real-life dramas they like best: from insights into the inner workings of the narcotics trade by the players themselves in Rusty Young’s Wildlands, to the transcontinental operation that led to the capture of a notorious money launderer in The Billion Dollar Bust. In addition to such titles, CrimeBay will also feature some relevant and popular titles from 1091.
Notable films acquired from 1091 include: The Harvey Weinstein Scandal – story of the legendary Hollywood heavyweight who was accused by more than a dozen actresses of sexual abuse and rape in an explosive New York Times article; The Last 24 Hours: John Lennon and The Last 24 Hours: Elvis Presley – two films that chronicle the last 24 hours of these two global music and cultural legends; Diana: The Royal Truth – the story of Diana Princess of Wales through the eyes of Paul Burrell, former servant of the British Royal Household; and Janapar: Love on a Bike – an adventure-love story from BAFTA-nominated director James Newton that follows a recent university grad who embarks on a transcontinental journey on a bicycle and takes an unforeseen detour.
DocuBay acquisition & content head Adita Jain stated: “We’re so pleased to partner with 1091, whose exceptional library is right in line with DocuBay’s diverse lineup of films. With fresh and engaging stories in every genre, including true crime in our latest offering – CrimeBay, the catalogue we’ve curated is truly global home for the best documentary features.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
