Kids
Disney unveils second Startup Accelerator programme
MUMBAI: The Walt Disney Company is now accepting applications for its second Disney Accelerator programme powered by Techstars. Disney Accelerator will select a class of 10 startup companies for a three-month mentorship and investment programme beginning 6 July, 2015 and concluding with a Demo Day on 6 October, 2015.
The programme is open to technology-based startups with a vision for making an impact on the world of media and entertainment. Participants will be offered $120,000 in investment capital along with mentor support from top Disney executives, entrepreneurs, investors and other notable business leaders from the entertainment and technology communities.
In 2014, Disney launched its first Disney Accelerator with companies focused on a range of products including connected toys, mobile video, STEM applications, social media, advertising technology and more. Disney continues to work with many of the alumni from the inaugural class, which included Choremonster, Codarica, Jogg, Naritiv, Sidelines, Smart Toy, SnowShoe, Sphero, Twigtale and TYFFON.
The 2014 Disney Accelerator class reached a number of significant milestones during the programme. SnowShoe secured $2.2 million in seed financing; ChoreMonster and Codarica both launched mobile apps; Sphero introduced its new Ollie product and Smart Toy was acquired by Cartwheel Kids, a Los Angeles-based manufacturer of children’s products.
“The Disney Accelerator was born of Disney’s long term commitment to innovation and its position at the intersection of technology and entertainment. The 2014 Disney Accelerator demonstrated that pairing Disney’s creative and business talent with entrepreneurs can produce an energizing and valuable exchange of ideas and promote tremendous innovation. We look forward to working with a new group of start-ups in the months to come,” said Disney executive vice president, corporate strategy and business development Kevin Mayer.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
