Kids
Disney unveils ‘Hannah Montana’ merchandise in US
MUMBAI: Disney Consumer Products has unveiled a new line of products inspired by Hannah Montana in an assortment of apparel, home décor, stationery, games, electronics, and personal care items.
The first items will be launched this month including a collection of apparel, handbags and accessories available at Macy’s department stores in the US. Especially designed for tween girls (sizes 7 – 16), the new line features lifestyle sportswear pieces incorporating key fashion trends and style direction taken from lead character Miley Stewart’s duality (by day girl next door, by night pop star princess). The prices for the products will range from $20-$39 SRP, informs an official release.
“Hannah Montana has resonated with kids and tweens with its relatable stories, sense of humour and its charming characters,” said Disney Consumer Products TV Licensing vice president Lisa Avent. “This new line of merchandise will extend the series beyond TV into a full lifestyle brand offering many ways for tween girls to celebrate their sense of style – be it casual or glamorous pop star.”
Also available this month is an assortment of stationery and self-expression items including posters, bookmarks, greeting cards, gift wrap and party goods at retailers nationwide such as Wal-Mart and Party City.
A series of junior novels launched earlier this year and will also expand in the spring. In 2007, Hannah Montana fans can look for a new line of cosmetics at Club Libby Lu. In addition, a collection of Hannah Montana fashion dolls will also be available at retailers nationwide. Home décor, consumer electronics, video games and toys will launch later in the year, while apparel and accessories will expand to other retailers including Dillard’s, adds the release.
Hannah Montana is a live-action comedy series that follows typical tween Miley Stewart, who lives with her older brother and widowed dad, a songwriter. But unbeknownst to her friends and classmates, Miley has a secret double life – she is the world famous pop star Hannah Montana. Combining a stage persona with creative costuming, Miley discovers she can have the best of both worlds – the fame and fortune of a well-known singer and the fun of middle school with her best friends Lilly and Oliver, whom she has entrusted with her secret identity.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
