iWorld
Disney+ Hotstar, Endemol Shine India and Ram Madhvani Films to bring ‘Aarya’ season 3
MUMBAI: The Sherni is all set to sharpen her claws as OTT platform Disney+ Hotstar greenlights a new season of International Emmy-nominated Hotstar Specials’ Aarya. The series from filmmaker Ram Madhvani has officially entered its scripting stage. This show follows the journey of a fierce mother to keep her family safe from the world of crime after entering the vicious network following her husband’s demise.
The show’s lead actor Sushmita Sen said, “It is a new dawn for Aarya Sareen, and she is fierce. In Season 3, she is going places and starting her own story free from the obstacles of her past. Reprising the role of Aarya is like slipping into old jeans but for a brand-new journey. It feels great to be back with Ram Madhvani and the Disney+ Hotstar team, can’t wait to return the love and appreciation viewers have showered on Aarya.”
Madhvani said, “Disney+ Hotstar has been an amazing partner in building Aarya through two seasons and we are delighted to associate with them once again for yet another season. The journey of developing a gripping storyline, thrill and family love has started and we are sure this will once again leave audiences wanting more! The stakes are only getting higher from here…! It’s great to be back with Sushmita Sen and co-producer Amita Madhvani and the full Ram Madhvani films team.”
Disney Star HSM Entertainment Network head Gaurav Banerjee said, “Being nominated in the International Emmy Awards last year, Aarya is a crown jewel of Disney+ Hotstar. Since its first season, the show has truly been a game-changer, redefining Indian storytelling with women breaking stereotypes. We have received immense love and appreciation from viewers for the first two seasons, coupled with high anticipation on knowing what follows. We look forward to unfolding what happens next through the narrative of season 3! ”
e-commerce
Visa report tracks rise of India’s affluent, experience-led spending
Affluent base doubles to 130 lakh, travel 58 per cent of elite spends.
MUMBAI: In India’s new luxury playbook, it’s less about owning more and more about living better. A new whitepaper by Visa Consulting and Analytics (VCA) maps a decisive shift in India’s affluent economy, where spending is becoming more intentional, experience-led, and closely tied to personal identity rather than pure income growth.
Titled India’s Affluent Economy 2025–2026, the report draws on a Visa-commissioned Yougov study and VisaNet data across travel, dining, retail and lifestyle categories. The headline number is hard to miss: individuals earning over Rs 10 lakh annually have nearly doubled from 69 lakh to 130 lakh, significantly expanding the country’s discretionary spending base.
But it’s not just about scale, it’s about behaviour. As consumers move up the affluence ladder, discretionary categories are taking a larger share of credit card spends, positioning cards as key enablers of premium, lifestyle-driven consumption.
The geography of wealth is shifting too. Affluence is no longer confined to metros such as Mumbai, Delhi and Bengaluru, with cities like Ahmedabad, Surat, Jaipur and Lucknow increasingly mirroring metro consumption patterns.
The report highlights a clear pivot from ownership to access. More than 50 per cent of affluent consumers now use cards for elite memberships, while 7 in 10 are drawn to limited-edition drops and curated collections. Increasingly, luxury is defined by seamless access be it concierge-led travel or curated dining where time saved is as valuable as money spent.
Spending patterns reinforce this shift. Among the ultra-elite, travel accounts for 58 per cent of discretionary spends, far outpacing retail and luxury combined at 28 per cent. Cross-border spending penetration stands at 63 per cent, signalling a growing global outlook among India’s affluent.
Closer home, indulgence is becoming routine. Nearly 4 in 5 affluent consumers dine at premium establishments at least three times a year, while 1 in 4 visit luxury venues more than five times annually. Dining spends are also climbing, with Rs 20,000 emerging as a new entry-level benchmark per experience and Rs 50,000 marking premium territory.
Retail, meanwhile, is becoming more selective. Three in four affluent consumers make a high-end purchase at least once a quarter, while one in four shops premium every two weeks. Luxury retail intensity is also rising, with 2 in 5 consumers spending over Rs 5 lakh annually, and a smaller but significant segment exceeding Rs 10 lakh.
Technology and wellness are carving out new roles in this ecosystem. High-end gadgets now see average spends of Rs 60,000 or more per purchase, while ultra-elite consumers are eight times more likely to visit spas and show five times higher engagement with cosmetic stores than non-affluent groups.
The broader takeaway is structural. Affluent consumers are no longer buying products, they are buying ecosystems. Integrated experiences across travel, dining, wellness and payments are becoming central to how this segment lives and spends.
As India’s affluent base expands beyond metros and aligns more closely with global consumption patterns, the real opportunity lies not just in size, but in speed. For brands, the message is clear: relevance will be defined by how early and how seamlessly, they plug into this evolving lifestyle economy.
