Kids
Disney Channel to slot three movies a day
MUMBAI: Disney Channel is banking on movies for luring in audiences, lining up 180 popular hits over two months.
For the first time, The Lion King will be dubbed in Hindi and shown on 28 May at 6 pm.. The other legendary hits include Aladdin, Jungle Book, Treasure Island, Beauty and the Beast and 101 Dalmatians.
The Disney Channel will telecast three movies a day, at 8 am, 9 pm on week days, 6 pm all days and a movie double block on weekends at 11am and 1:00 pm, says an official release.
A promotional campaign ‘Har dil mein hai ek Lion King’ will be launched, featuring Bollywood stars Saif Ali Khan, Akshay Kumar and Bobby Deol. The Disney Channel cinema blitzkrieg is being mounted against a backdrop of on-air promos and interstitials.
Delivering on Disney Channel’s kid empowerment promise of ‘yahan bas apna jadoo chalega’ is the ongoing Heroes 4 Aladdin contest which has already received 1.25 lakh entries on the 11th day of the three-week promotion.
Driving destination viewing to the 4 pm. Disney’s Aladdin series, the channel is inviting kids to become heroes by helping Genie rescue Aladdin from the clutches of evil magician Jaffar.
There are big and small prizes to be won for the brave-hearted including 3 Arabian Nights holidays, 600 T-shirts, 150 sling bags and limited edition posters to every contestant.
The weekend show Studio Disney has been revamped to expand the popular ‘Take The Mickey Challenge’ into a mini-game show format, informs the media release.
Tweenaged presenters Devika (11 years), Zain (10 years) and Payal (12 years) anchor celebrity interviews.
Young audiences will be treated to the never seen before sights such as Harbhajan Singh disguised as a watchman, Rahul Bose dressed as a sardarji, Sania Mirza, John Abraham with braided hair andDino Morea doing a Tarzan impression.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
