Kids
Disney Channel Fun Zone creates rollicking time for over 15,000 kids
MUMBAI: Disney Channel brought yet another innovative opportunity for kids to experience the Disney Channel shows, win goodies and have a blast with their family. Over 15,000 kids and families had a rocking time this weekend at Disney Channel Fun Zone at the DNA YA! Station, an indoor festival for kids organised by the English daily DNA.
In response to a clear need gap for weekend activities that are fun and involving for the entire family, Disney Channel – the entertainment partner for the DNA YA! Station designed the Disney Channel Fun Zone offering kids an opportunity to enjoy themselves with involving activities along with their families.
Of the 2500 who registered at the Disney Channel Fun Zone, 40 kids got the opportunity to watch the ever best Disney movies in a specially designed Movie Theatre.
What’s more, kids tested their acting skills at a special audition booth mimicking their favorite Disney characters and two lucky winners will be featured on Disney Channel.
Walt Disney Television International (India) director marketing and communications Tushar Shah said, “We believe in providing a complete Disney brand experience every time we establish a contact with the viewer. There is a huge need gap today, of suitable content that has stickiness on-air which can also create involving on-ground-experiences. With innovative initiatives like Disney Channel Fun Zone, we aim to bridge the gap between TV content and on-ground brand experience for the viewers and enable viewers to develop a much stronger bond with Disney Channel.”
The DC Fun Zone comprised six sub-zones, each representing a key property, which include That’s So Raven, Lizzie McGuire, Suite Life of Zack & Cody, Recess, American Dragon: Jake Long and the Disney Movies.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
