Kids
Disney and Nick line up Teacher’s Day treat for kids
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MUMBAI: Kids’ channels Disney and Nick have lined up a special fan fare for kids on the occasion of Teacher’s Day (5 September). |
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Disney will be giving out special Teacher’s Day cards to kids during a specially conducted school contact programme – ‘Mazey Ki Class’. This distribution was done in close to 230 schools across six cities and reached approximately 180,000 kids through this exercise. The kids were given one card each as well as a leaflet with a simple contest. The contest will ask kids to write in the name of their favourite teacher – and ask why they would want to take their teacher out for dinner. Twenty five lucky kids whose answers are most interesting will get to take his/her favourite teacher for dinner.
Kids can also contact Disney through snail mail, SMS, website and the channel will send a special Disney Teacher’s Day card to their favourite teachers before 5 September. The card will have the name of the teacher as well as the name of the kid the from whom it has been sent. Cards will also be sent to school principals. Apart from this, the channel will also air a special movie on Teacher’s Day at 6 pm called Recess: School’s Out.  On the other hand, Nick will have a special Teacher’s month, which will have one hour of a Double-Decker ride every weekend! Nick will drive kids to school even on Saturdays and Sundays in a series of weekend programming that would highlight the importance of the role of a teacher and the joys of being a student.
From 1 – 2 pm, Nick will introduce kids to life’s sweetest, nicest and scariest teachers. The special programmes that will be aired are given below:
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One hour every weekend in September will be dedicated to the student-teacher theme.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
