Kids
Disney adopts anti-piracy protection solution for DVDs
MUMBAI: Launching an aggressive new effort to combat piracy, The Walt Disney Studios will utilize state-of-the-art encryption technology from Cinea, a subsidiary of Dolby Laboratories, for 2005 DVD awards screeners.
The agreement, which marks a major milestone in the search for an industry-wide solution to deter movie piracy, was announced today by Dick Cook, chairman, The Walt Disney Studios; Jeff Miller, President, worldwide post production and operations; and Bill Jasper, president and chief executive officer, Dolby Laboratories.
Piracy is one of the biggest threats to the cinema industry, resulting in lost jobs and lost revenues. To combat piracy, Cinea developed its innovative solution, which provides copy protection and piracy tracking for DVDs. Cinea’s solution includes the S-VIEW(TM) DVD player and encryption technology to safeguard content. The S-VIEW DVD player offers the highest-quality picture and sound. It also plays standard DVDs, states an official release.
In collaboration with the Academy of Motion Picture Arts and Sciences, and the British Academy of Film and Television Arts, Cinea has distributed the SV300 model of its S-VIEW DVD player to nearly 12,000 of the collective voting members. Recipients of the Cinea S-VIEW players simply need to install the player as part of their home entertainment system, as they would install a regular DVD player, and make a phone call or go online to register with Cinea, the release adds.
Cinea encrypts each disc with a code unique to each member. The Cinea disc delivered to each member will play only on the Cinea S-VIEW DVD player registered by that member. A Cinea encrypted disc cannot be viewed on any other DVD player or computer.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
