DTH
Dish TV’s Sri Lanka arm gets licence approval
MUMBAI: Dish TV has finally received the nod from the government of Sri Lanka to commence operations for its Sri Lanka unit.
The DTH operator in a statement to the BSE has said ‘Dish TV India Ltd has informed BSE that Dish TV Lanka (Private) Limited, the Company’s Subsidiary Company in Sri Lanka, has been granted the ‘Satellite Television Broadcasting License’ (DTH License) by the Government of Sri Lanka to establish, operate and maintain Satellite Television Network for the purpose of Digital Television Satellite Broadcasting.’
Speaking to indiantelevision.com, Dish TV COO Salil Kapoor says, “We are pleased that we have been issued the DTH license by government of Sri Lanka to operate DTH services in the country, which we are working on for last couple of months. Now the focus will be on building up the ground opportunities”.
Dish TV has been awaiting the licence clearance for quite some time. The company has expressed its intent to invest close to Rs 100 crore in the JV with Satnet.
It has also bought extra transponder space on SES 8 that was launched in December last year.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
