DTH
Dish TV-Videocon d2h deal on course
MUMBAI: After a few hiccups, the merger deal between direct-to-home (DTH) operators Dish TV and Videocon d2h is on course again.
As part of the amalgamation scheme, Dish TV and Videocon d2h will file the relevant intimations/e-forms with the registrar of companies (ROC) and the Ministry of Corporate Affairs (MCA) in the last week of February 2018.
In a filing to the BSE, Dish TV has said that it “intends to take further steps for effecting the said merger.”
The filing date shall be the effective date for the scheme.
On 11 January, Dish TV had said that it is evaluating whether insolvency proceedings against the promoters of the Videocon Group will have an impact on its rights and obligations under its agreement with Videocon d2h.
Dish TV had asked its advisors to the transaction to evaluate the position and advise the company with its findings within a period of 60 days.
Before this sudden development took place, the two DTH companies were expected to file the relevant intimation/E-Forms with the RoC, MCA, Maharashtra, Mumbai, by 27 December 2017. However, the filing got delayed after Dish TV got to know about the insolvency proceedings against Videocon d2h promoters.
Dish TV also said that the merger deal is being taken forward after receiving a go-ahead from the advisors. “Upon evaluation of the above circumstances by the Advisors to the Scheme, the Company shall be taking necessary steps for completion of the Scheme,” it added.
For the purpose of seamless integration of the businesses of Videocon d2h into Dish TV India and for synchronising the operations of two companies to derive the benefits and objectives of the scheme, Dish TV has nominated two Directors namely Amitabh Kumar and Raj Kumar Gupta on the board of Videocon d2h.
On 15 December, the Ministry of Information and Broadcasting (MIB) had approved the merger between the two companies.
Commenting on the merger deal, Dish TV India CMD Jawahar Goel said, “We acknowledge our shareholders’ growing impatience with respect to the merger. We would like to assure them that work around the completion of the deal is going ahead at full steam now and should be completed soon.”
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Dish TV re-evaluating Videocon d2h merger
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
