DTH
Dish TV ties up with Panasonic India for HDTV viewing experience
MUMBAI: Spicing up the sporting season of 2016 which includes the ongoing and upcoming festival of cricket, Dish TV joined hands with Panasonic India to make HDTV viewing experience larger than life for its new subscribers.
The association with Panasonic will allow customers to avail the new Dish HD+ connection at a special price of just Rs. 999 with one month free subscription of New Super Family/ Jumbo Family Pack + Full on HD Pack.
This special offer is available on all Panasonic TV sets above 19 inches and outlets across the country. This combo offer will provide an HD experience for Dish TV subscribers with 45 HD channels. Additionally, recognizing the customer’s needs and expectations, Dish TV has recently taken a step ahead in the world of HD entertainment by broadening the choice for its HD customers with a maximum number of 50 HD channels. Further, in an another consumer friendly initiative in a nation where cricket is like religion, Dish TV offers free viewing of ongoing cricketing events for its new subscribers, even if they have not subscribed for sports channels.
Speaking on the occasion, Dish TV CEO Arun Kapoor said, “As Asia’s largest DTH operator, it has been our constant endeavour to make television viewing a wholesome experience for the entire family and stay focused on value proposition offering for both new and existing customers. Dish TV has always been at the forefront for being pioneers and introducing a host of customer- centric products and services. This esteemed partnership with Panasonic India is another positive step in building customer loyalty. With significant increase in TV viewership over the last couple of years, we are consistent in our efforts to make TV viewing a delightful experience for our customers.”
Panasonic India product head, Consumer Electronics Ashish Sasidharan, – aid, “We are excited about our association with one of Asia’s largest DTH operators. This collaboration is meant to enthrall our consumers with lucrative offers to experience high end technology and quality pictures on their Panasonic LEDs. This offer will enable our customers to watch multiple entertainment channels through a Dish TV connection. The offer can simply be availed by giving a missed call and getting the High Definition connection at the doorstep. Looking at the bigger picture, this partnership highlights Panasonic’s cause to support and promote the digital India initiative across all cities of India.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
