DTH
Dish TV slates two exclusive soccer channels
NEW DELHI: Dish TV, India’s first Direct-to-Home (DTH) service, has given football lovers in India cause to celebrate as it has added two ‘lifestyle football’ channels, Goal TV 1 and Goal TV 2, to its bouquet.
The deal relating to Goal TV, a dedicated football platform offering Asian audiences coverage of top European soccer, is for distribution in India.
Football fans in India can now watch the two channels dedicated to the sport, 24 hours a day. With the addition, the total strength of television channels offered by Dish TV has gone up to 112, an official statement of Dish TV stated today.
Goal TV 1 showcases Manchester United, Arsenal and the Live Scottish Premier League, Goal TV 2 brings Chelsea, Liverpool, Live Dutch, Live French and the UEFA Champions League of the four clubs to the viewers. The comprehensive coverage includes live soccer from three major European leagues as well as behind-the-scenes access to England’s Big Four clubs: Manchester United, Arsenal, Chelsea and Liverpool.
Dish TV CEO Sunil Khanna was quoted in the statement saying, “This one is especially for the thousands of football dedicated fans in our country. For the people who are passionate about the game, Goal TV is the right destination. As our tag-line goes, DishTV is all about enjoying your passion. With this addition, we have taken another step towards providing quality and niche entertainment in the country.”
The subscription prices for the channels, offered on the ? la carte platform, will be announced soon.
According to Goal TV CEO Thomas Kressner, “It was a natural association between the two: DishTV is all about being passionate about your interests, and Goal TV is dedicated to passionate football fans. Given the popularity of football in Asia and the fact that we provide dedicated club programming, as well as all the season’s big matches, Goal TV channels are catering to millions of dedicated fans in the continent and can be seen in Malaysia, Thailand, Singapore, Shanghai and Macau.”
Goal TV, according to the statement, delivers over 65 per cent original content; 200 hours every week.
DishTV is India’s first DTH service and allows consumers access to a variety of digital television channels directly from the satellite. Dish TV is an Essel Group venture.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
