DTH
Dish TV partners with Samsung and Nagravision
Mumbai: In a first-of-its-kind offering in the Indian DTH industry, Dish TV has launched a hassle-free TV viewing experience for Samsung TV customers via Nagravision and Samsung’s TVKey Cloud Technology. DishTV’s partnership with Samsung India, India’s largest consumer electronics brand, and Nagravision, the media and entertainment technology division of the Kudelski Group, to launch integrated DishTV smart+ services, makes it the first and the only DTH operator in India so far to deliver secure, premium content directly to Samsung Connected TVs without the need for a traditional set-top box and accessed via TV remote.
The service developed in collaboration with Samsung India and Nagravision, seamlessly integrates Dish TV’s Smart+ service into select Samsung TV models. Samsung television customers in India can activate the built-in Dish TV service in their television sets and enjoy their favourite linear TV channels and OTT content without the need for installing a Set-Top box separately.
Our new solution based on Nagravision and Samsung’s TVKey Cloud allows users to select Dish TV Smart+ as their preferred DTH service directly from the Samsung TV interface, simplifying the setup process and eliminating the need for an external set-top box. This built-in feature available on Samsung’s 2024 TV models- UHD 8 Series and above TVs integrates linear TV and streamed content into one seamless package. With unique on-chip security within Samsung TV’s, TVKey Cloud ensures top-tier content protection, delivering a streamlined, secure, and hassle-free user experience.
To celebrate the launch, Dish TV Smart+ is offering a complimentary one-month subscription that provides access to a wide range of TV channels and 16 OTT apps through its in-house OTT platform, Watcho, at no extra cost. This exclusive offer enriches the viewing experience by seamlessly merging traditional DTH services with digital content into a single package.
Dish TV India CEO & executive director Manoj Dobhal said, “At Dish TV, we believe in not just adapting to changing needs and innovations but in redefining them. The launch of TVKey Cloud represents a transformative leap for the DTH industry, delivering unmatched convenience and security directly to our customers’ Samsung Connected TVs. Our collaboration with Samsung India and Nagravision sets a new benchmark, prioritising customer needs, which are at the heart of our mission. This commitment to integrated, clutter-free entertainment reduces new customer acquisition costs, empowers consumers, and strengthens our position as a pioneering leader in this era of technology.”
DishTV India corporate head- Marketing, Dish TV and Watcho, Sukhpreet Singh added, “We are thrilled to partner with Samsung India and Nagravision on this revolutionary initiative. By integrating traditional channels and OTT services into a single platform, we offer customers unparalleled flexibility and a wide range of content options. This partnership is a significant step in our ongoing efforts to enhance the customer experience by seamlessly merging our services with leading consumer devices. It brings advanced convenience directly to today’s living rooms, combining satellite TV with extensive OTT content.”
“Our collaboration with Dish TV enables them to transform how they deliver secure, high-quality content directly to subscribers’ TVs,” said Nagravision executive VP & CMO Nancy Goldberg. “This launch demonstrates our commitment to both the Indian market and our continued investment in innovation to all segments of the media and entertainment industry. By aligning with Dish TV’s strategic goals, our solution offers consumers unparalleled access to premium, immersive content without needing additional hardware.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
