DTH
Dish TV leverages sports channels to push HD packs
MUMBAI: With festive fervor just around the corner, India’s oldest DTH operator Dish TV has decided to make the most of the season. New packs have been introduced for north India with special variants for south India.
A recent study done by Dish TV showed that HD was a big necessity and an increasing number of people were keen to take sports channels. “Even if multi screen viewing is on the rise, HD is going to be big. So we tweaked and introduced flexible packs. Sports is picking not just due to cricket but also events such as Asian Games, Olympics, Kabaddi and Football,” says Dish TV COO Salil Kapoor speaking to indiantelevision.com. Consumers have the choice to opt for HD packs with channels that may not be in the base SD pack.
The operator has laid stress on sports in every level for SD packs. It has a total of 36 HD channels with several additions coming in after it got its additional transponder space early this year. Dish TV claims that it provides more sports content at every price point. The HD boost is also being backed by the uptake of HD TV sets during Diwali. The new packs have been introduced a month ago and Kapoor says that the growth has been ‘multifold’.
While regional channels that are available in HD will be on Dish TV, its second brand Zing does not have an HD side to it. Kapoor says it would like to keep its HD audience to stay with Dish TV. The HD focus will be primarily in the metros. However, a plus point is that it provides the feature of inbuilt recorder in every HD STB, without any additional cost.
The packs available are:
Game on HD at Rs 125 (sports and Hindi entertainment)
Life on HD at Rs 175 (English entertainment with sports and Hindi entertainment)
Full on HD at Rs 200 (entertainment)
Sports packs include:
Maxi pack at Rs 275 (six sports channels)
All sports at Rs 320 (maximum 11 sports channels)
Platinum Sports at Rs 440 (English, Hindi, Sports, Lifestyle and Infotainment
The HD channels include Ten HD, Six HD, Star Sports HD 1, Star Sports HD 2, Baby TV HD, AXN, Movies Now HD, Star Movies HD, Star World HD, WB HD, Zee Studio HD, Fox Crime, FX, Zee Café, Sony Pix HD, Life OK HD, Star Gold HD, Star Plus HD, Zee Cinema HD, Zee TV HD, Sony HD, &Pictures HD, Dish Box Office, Animal Planet HD World, Discovery HD World, NGC Wild HD, Nat Geo HD, Discovery Science, Nat Geo People HD, TLC HD World, Fox Life HD, NGC Music, M Tunes HD, Travel XP HD and ET Now.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
