DTH
Dish TV India joins hands with JOP Network for dubbed movie service “Hits Active”
New Delhi: Dish TV has joined hands with content house, JOP Network Pvt Ltd to re-introduce dubbed movie service– Hits Active, in a new Avatar to broadcast International and South Indian hit movies dubbed in Hindi.
Hits Active is an ad-free service showcasing all genres of blockbusters. The service will go LIVE from 1 June.
JOP Network Pvt Ltd, director, Urvi Agarwal said “We are glad to associate with Dish TV India, India’s leading DTH Company and offer our rich bouquet of hit South Indian and International movies to Dish TV and D2H viewers on ‘Hits Active’. The service is targeted at the Indian masses for all age groups who enjoy watching regional and international content across the world but in their preferred language – Hindi.”
Dish TV India Ltd, executive director and group CEO, Anil Dua said, “Keeping consumer interests at core during these challenging times, we at Dish TV India, aim to bring best-in-class entertainment to customers while sitting in the comfort of their homes. Our collaboration with a like- minded brand JOP Network resonates with our ideologies and is sure to help us make content viewing an enriching and engaging experience for all our subscribers. With addition of dubbed movies on our value added channel ‘Hits Active’, we further intend to take the entertainment quotient a notch higher and entertain a massive set of audience across India.”
To avail HITS Active service, subscribers can give a missed call from their registered Mobile Number on 18005682536 for Dish TV & 18003150217 for D2H platform.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
