DTH
Dish TV appoints new independent directors
MUMBAI: Dish TV, in the recently held 26th Annual General Meeting (AGM) announced the appointment of four new independent directors in the company.
Lakshmi Chand, Bhagwan Dass Narang, Arun Duggal and Eric Louis Zinterhofer have been appointed as independent directors of the company to hold office for a term of three years.
According to the statement issued by the company, all the four independent directors were appointed as “Director whose office was liable to retire by rotation, be and is hereby appointed as independent director of the company, whose office is not subject to retirement by rotation, to hold office for a term of three consecutive years.”
Lakshmi Chand was an independent non-executive additional director on the board of the company. He is a post graduate in MA (Eco) from Punjab University and is a Law graduate from Delhi University.
101 equity shareholders representing 78,27,27,656 equity shares comprising 99.999 per cent of total votes casted, voted in favor of the resolution of appointing Chand as an independent director and seven equity shareholders representing 10,170 equity shares comprising 0.001 per cent of total votes casted, voted against the resolution.
Narang was an independent non-executive member of the board and is a post graduate in agricultural economics and brings with him 32 years of banking experience.
68 equity shareholders representing 75,02,72,688 equity shares comprising 95.852 per cent of total votes casted, voted in favor of the resolution of appointing Narang as an independent director and 40 equity shareholders representing 3,24,65,138 equity shares comprising 4.148 per cent of total votes casted, voted against.
Arun Duggal was an independent non-executive member of the board. Duggal is a Mechanical Engineer from Indian Institute of Technology, Delhi, and holds an MBA from the Indian Institute of Management, Ahmedabad.
97 equity shareholders representing 76,72,71,725 equity shares comprising 98.024 per cent of total votes casted, voted in favor of the resolution of appointing Duggal and 11 equity shareholders representing 1,54,66,101 equity shares comprising 1.976 per cent of total votes casted, voted against.
Eric Louis Zinterhofer was an independent non-executive member of the board. Prior to co-founding Searchlight Capital Partners in 2010, Zinterhofer was a senior partner at Apollo Managemen which he joined in 1998.
61 equity shareholders representing 74,52,43,442 equity shares comprising 95.210 per cent of total votes casted, voted in favor of the resolution of appointing Zinterhofer and 47 equity shareholders representing 3,74,94,384 equity shares comprising 4.790 per cent of total votes casted, voted against.
In the AGM, the re-appointment of Mintoo Bhandari as the nonexecutive nominee director was also announced.
64 equity shareholders representing 74,87,25,208 equity shares comprising 95.655 per cent of total votes casted, voted in favor of the resolution and 44 equity shareholders representing 3,40,12,618 equity shares comprising 4.345 per cent of total votes casted, voted against.
The company recently announced its financial results for the current quarter and reported a decline in loss for the current quarter at Rs 15.1 crore as compared to the Rs 16.05 crore in the trailing quarter. The company also reported an addition of 332,000 subscribers in the quarter.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
