Kids
Discovery Kids to roll out new series ‘Luv Kushh’
MUMBAI: Discovery Kids will be premiering a new series titled Luv Kushh on 9 November, 2015 at 1 pm. The series revolves around the twin brothers Luv and Kushh and will narrate their notorious tales of fun and adventure.
Discovery Networks Asia-Pacific executive vice president and general manager South Asia Rahul Johri said, “Discovery Kids continues to entertain kids with its variety of programmes and genres, endearing characters and exciting story lines. The new series, Luv Kushh will take kids back to the era of gurukuls and recreate the age-old traditions of the student-teacher relationship.”
The stories will take place in and around Valmiki’s ashram, located by the river Tamasa. The series shows the journey of the twins from growing up under the watchful eye of the sage and their mother. Apart from fun and frolic, the brothers are also tutored in martial arts. With instances of naughtiness, sneaking around, disobeying the rules of the ashram, or keeping their powers and adventures a secret from their mother Sita, the overall portrayal of the brothers is close to that of regular kids rather than all-powerful heroes.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
